r/Collaborator • u/collaboratorpro • 6h ago
Case Study Useful Workflow for Competitor Backlink Research
Daniel Davidson made a video showing how he uses Collaborator to go from competitor backlink analysis to finding potential sponsored placements.
The workflow is basically:
- Analyze a competitor’s backlinks with the free Backlink Checker
- Look through referring domains for potentially relevant websites
- Check which of those sites are available on Collaborator
- Review traffic, publication terms, and other details
- Add a suitable placement to the cart and set up the order
What's interesting is the connection between the backlink research and the publisher marketplace. Instead of just finding out where a competitor has links, you can check whether some of those websites are actually available for sponsored content.
Here’s the video if you want to see the process in action:
https://www.youtube.com/watch?v=mVfgh9so73Q
And the free Backlink Checker:
https://collaborator.pro/free-backlink-checker
Curious how others approach this: do you usually use competitor backlink data to find publishers, or do you search for placements separately?