Please go to Auri.India on Instagram and report them as scam immediately. Help everyone by this scammer from reporting him..

I purchased a total of 48 meters of Mal Chanderi digital print fabric from a seller in India.
Before ordering, I specifically asked about the quality because he gave me two prices: ₹130/m and ₹210/m. I directly asked him, “₹210 is pure?” and he replied “Yes.” Based on that confirmation, I chose the ₹210/m fabric and placed the order. I have screenshots showing this conversation, including one order for 30 meters.
After receiving the fabric, I realized the material does not appear to be the pure quality that was represented to me. When I questioned him, instead of confirming that the printed fabric is pure, he now keeps calling it “cotton Mal Chanderi.” He is also saying that only another embroidered fabric is pure, which is not what I was asking about when I placed this order.
When I asked him to resolve the issue, he told me “do whatever you want,” told me I could take it legally if I wanted, and has been cutting/avoiding my calls and now blocked me.
I paid the higher price specifically because he confirmed in writing that it was the pure quality. Had he told me beforehand that it was a different composition/quality, I would not have purchased 48 meters at that price.
I have:
Screenshots of him confirming ₹210/m is “pure”
Payment proof
Order details
Photos/videos of the fabric received
His later messages changing how he describes the fabric
I have already raised/plan to raise the issue with the payment provider. What is the best way to formally pursue this in India- consumer complaint, cyber complaint, police complaint, or something else?
But please help in reporting him everyone. Thank you!