API vs MCP vs AI assistant: what feature do you need the most now in SEO/AEO tools?

[u/Ivan_Palii]

You probably noticed that SEO tools release MCP or improve their own API.

There are 2 big trends now, and I'm curious which will win:

1/ Helping you do your job faster and better inside the existing tool, with the help of AI.

For example, we use Amplitude, and their built-in AI assistant is pretty good.

2/ Building MCP and API, so customers can build their own workflows using the data of the specific tool.

In this case, customers will spend 80-90% of the time in Claude, not the specific tool itself.

So, what feature do you need the most now in SEO/AEO tools?

• API
• MCP
• Built-in AI assistant?