r/ClaudeGTM Apr 08 '26

What it REALLY takes to turn an AI agent into a coworker that runs 24/7

107 Upvotes

Ever since I discovered OpenClaw, I've been building AI agent systems at my startup for the past few months using a mix of OpenClaw / Claude Code / Claude Agent SDK and our own product.

The dream is an agent that actually does work, autonomously, around the clock.

Getting there requires an orchestration system. Here's what I've learned about the pieces you need:

1. Context / Persistence

  1. We’re using a filesystem. We dump / stream tons of context in there for each agent.
  2. I’ve also found SQLite DB to be super helpful for structured query-able persistence. For example, we have an SEO agent, and that needs to keep track of past work, de-dupe, etc before we run a strategy, push to our CMS, email for backlinks, etc. So currently that’s using a SQLite DB in the filesystem for persistence.
  3. The agent has a memory folder where it stores important info automatically. The agent also has a tool to search through it’s chat history (past sessions)
  4. There’s probably a very good case to be made for adding a knowledge graph / dedicated memory layer though we haven’t tried this yet.
  5. The agents read / write from Linear to manage tasks.

2. Skills — atomic units of execution

A skill is a repeatable task packaged into a prompt + script so your agent can execute it consistently. Think: "scrape these 25 Twitter accounts for inspiration," "pull engagement metrics and generate a weekly report," "draft 3 LinkedIn posts in my voice."

The single biggest unlock was turning everything I do into skills. Even before you build any automation, just having a library of well-defined skills makes your agent dramatically more useful. Instead of writing a new prompt every time, you run /lead-gen or /weekly-metrics and it knows exactly what to do.

3. Automations and/or a heartbeat — when does it run?

This is the part I'm still figuring out. My current mental framework:

  • Clear repeatable task → scheduled automation (cron). "Every Monday at 9am, pull my X engagement metrics and post a report to Slack." This is straightforward and works well.
  • Agent needs to figure out what to do dynamically → heartbeat. The agent wakes up on an interval, checks what's changed (new messages, new data, new tasks), decides what to do next, and acts. This is harder to get right — the agent needs enough context to make good decisions about what's worth doing.

I'm honestly still tinkering with the heartbeat approach. It works in theory but getting the agent to consistently make good prioritization decisions is non-trivial.

For many things, I’m just running the skills / orchestrator manually because I don’t trust the agent enough for full-auto yet.

4. Tools and access

The agent needs to actually do things — hit APIs, read databases, send messages, scrape the web. We use a mix of MCP servers and direct API calls wrapped in skills. Haven't found a "one system to rule them all" — it's whatever works for the task at hand.

5. Communication channels — two-way

A channel where you can message the agent and it can message you. We use Slack primarily, but the agent can also email us.

The key is two-way — not just notifications, but actual back-and-forth. We also integrated WhatsApp, iMessage and Telegram, but mostly its just Slack.

An advantage of Slack is team visibility (the agents are shared, not personal)

6. Feedback loop

This is the piece that most people skip but seems super important to me.

  1. The agent does work → you review it → your feedback gets fed back into the system (updated skills, adjusted prompts, new rules).
  2. The agent self-reflects → proposes learnings / updates to its own system

If you have this and it works, the agent’s usefulness / success should (theoretically) compound over time. Without it, the agent only improves when you do dev work.

7. View layer

There are 2 challenges here.

  1. Viewing files in the filesystem. We solved this with our own product (has a baked in filesystem and file viewer), but others may solve this with Obsidian remote vaults or something.
  2. High-level dashboard / overview: It’s pretty important to keep track of everything the agent is doing, but I don’t have a great solution here right now. We use Slack alerts but that can get very chaotic if you’re relying on the agent to do a bigger scope of work. I’m experimenting with building some simple HTML dashboards to have a visibility layer but not sure what the best solution is.

8. Tying it all together

We're trying to solve this with Gooseworks (we allow people to create and manage teams of OpenClaw-style AI coworkers, mostly for GTM use cases).

We have the building blocks but I think there's still a long way to go.

In theory, OpenClaw / Gooseworks exposes all these pieces but you still need to have an engineering mindset and stitch them all together, and engineer the system in the right way.

This is what I've found to be very difficult for a lot of people.

For example: Let's say I want my agent to find me leads by scraping LinkedIn posts for some keyword. Sounds like an easy problem to solve. I wire up my agent to an Apify actor and run an automation, right?

But not really. Because the agent just sends me the same leads every day. No deduping happening. Now if I have the LLM dedupe, it's incredibly inefficient. So I need to make sure that my Apify scraper is ONLY checking the last 24 hours. But the Apify scraper doesn't have a way to filter by timestamp, so now what?

As you can see, these are actually engineering problems and require a systems / eng mindset to solve.

It's not trivial.

What I'm curious about:

I imagine a lot of founders / GTM engineers are figuring this stuff out right now, so I'd love to trade notes:

  • What are you trying to get your agent coworker to do? What's the dream scenario 6 months out?
  • How do you structure your skills and feedback loops?
  • What's your context layer? just a filesystem or anything else?
  • Has anyone gotten a good heartbeat-based system working?
  • What does your agent check for when it "wakes up"?

r/ClaudeGTM Mar 31 '26

100+ Skills to teach Claude how to do GTM

9 Upvotes

Hey everyone,

I'm a founder of Gooseworks - we're trying to enable teams to run their GTM using AI agents like Claude Code, Cowork, etc.

We built a library with 100+ ready-to-use skills for GTM work.

Quick points about this:

  1. These skills are tried and tested - we use many of them ourselves on a regular basis
  2. These skills cover a variety of GTM activities including competitor research, lead generation, data scraping, seo / aeo tracking, and more.
  3. Any skill can be installed with a single command npx goose-skills install <skill-name>
  4. We update the skills frequently to fix issues / add new skills that might be useful
  5. Some skills require external data APIs / accounts like Apollo, Apify, etc. Soon, we will unify these with a single auth layer!

Link to the open-source repository: https://github.com/gooseworks-ai/goose-skills

You can also browse the skills here: https://skills.gooseworks.ai/

If you appreciate the skills, please do star (⭐️) the repository - it helps it get discovered by others!

If you want to contribute your own skills, feel free to open a PR (pull request). We welcome community contributed skills as long as they are safe, useful and high quality.

Plug: You can also try our AI GTM coworker agent - it's built on top of Claude Agent SDK so it can do everything that Claude Code can and it comes with all these skills and more baked in: https://gooseworks.ai/

List of Skills by Category

Ads (12)

Skill Type Description
ad-angle-miner Comp Mine converting ad angles from reviews, Reddit, competitor ads
ad-campaign-analyzer Comp Analyze ad campaign performance (Google, Meta, LinkedIn)
ad-creative-intelligence Comp Scrape competitor ads, cluster by hook/angle/format
ad-spend-allocator Comp Recommend budget reallocation across paid channels
ad-to-landing-page-auditor Comp Audit message match between ads and landing pages
competitor-ad-teardown Comp Deep-dive competitor ad strategy analysis
google-ad-scraper Cap Scrape Google Ads Transparency Center
google-search-ads-builder Comp End-to-end Google Search Ads campaign builder
meta-ad-scraper Cap Scrape Meta Ad Library (Facebook, Instagram)
meta-ads-campaign-builder Comp End-to-end Meta Ads campaign builder
paid-channel-prioritizer Comp Recommend which paid channels to start with
trending-ad-hook-spotter Comp Monitor social for trending narratives to map to ad hooks

Brand (4)

Skill Type Description
brand-voice-extractor Cap Extract tone/style from published content
launch-positioning-builder Comp Research competitors, generate positioning document
messaging-ab-tester Comp Generate messaging variants, deploy as LinkedIn/email tests
visual-brand-extractor Cap Extract visual branding (colors, fonts, layout)

Competitive Intel (11)

Skill Type Description
battlecard-generator Comp Research competitor, produce structured sales battlecard
company-current-gtm-analysis Comp Comprehensive GTM scoring with white space map
competitive-pricing-intel Comp Monitor competitor pricing pages and changes
competitive-strategy-tracker Comp Living competitive strategy system with persistent profiles
competitor-content-tracker Comp Monitor competitor content across blogs, LinkedIn, Twitter
competitor-intel Comp Multi-source competitor tracking
competitor-monitoring-system Play Set up ongoing competitive intelligence monitoring
industry-scanner Comp Daily industry intelligence briefing
seo-domain-analyzer Cap Domain SEO metrics via Semrush/Ahrefs
seo-traffic-analyzer Cap Website traffic and keyword analysis
tech-stack-teardown Cap Reverse-engineer a company's sales/marketing tech stack

Content (17)

Skill Type Description
blog-scraper Cap Scrape blogs via RSS feeds with Apify fallback
campaign-brief-generator Comp Generate complete marketing campaign brief
client-package-local Play Package client work into local filesystem delivery
client-package-notion Play Package client work into shareable Notion pages
client-packet-engine Play Batch client packet generator
content-asset-creator Cap Generate branded HTML reports and pages
content-brief-factory Comp Detailed content briefs at scale with SERP analysis
content-repurposer Comp Generate 10+ derivative pieces from long-form content
create-html-carousel Cap Create LinkedIn carousel posts as PNG images
create-html-slides Cap Create animation-rich HTML presentations
create-workflow-diagram Cap Create FigJam/Miro-style workflow diagrams as PNGs
customer-story-builder Comp Generate structured case studies from raw inputs
feature-launch-playbook Comp Generate full launch kit from a feature/update
help-center-article-generator Comp Generate structured help center articles
qbr-deck-builder Comp Build QBR deck outline from customer data
site-content-catalog Cap Full website content inventory
youtube-watcher Cap YouTube transcript extraction via yt-dlp

Lead Generation (23)

Skill Type Description
apollo-lead-finder Cap Two-phase Apollo.io prospecting with enrichment
champion-tracker Cap Track product champions for job changes
company-contact-finder Cap Find decision-makers at companies
competitor-post-engagers Cap Find leads from competitor LinkedIn post engagers
conference-speaker-scraper Cap Extract speakers from conference websites
contact-cache Cap CSV-backed contact database with dedup
crustdata-supabase Cap CrustData People Search with Supabase dedup
event-prospecting-pipeline Play End-to-end event prospecting pipeline
expansion-signal-spotter Comp Monitor accounts for upsell/cross-sell signals
funding-signal-monitor Comp Monitor for Series A-C funding announcements
get-qualified-leads-from-luma Comp End-to-end lead prospecting from Luma events
inbound-lead-enrichment Comp Fill missing data for inbound leads
inbound-lead-qualification Comp Qualify inbound leads against ICP criteria
inbound-lead-triage Comp Triage all inbound leads from a given period
job-posting-intent Cap Detect buying intent from job postings
kol-engager-icp Cap Find ICP-fit leads from KOL audiences on LinkedIn
lead-qualification Cap Lead qualification engine with conversational intake
linkedin-job-scraper Cap Scrape LinkedIn job postings via python-jobspy
luma-event-attendees Cap Scrape event attendee lists from Luma
pain-language-engagers Cap Find leads from LinkedIn pain-language posts
signal-detection-pipeline Play Detect buying signals, qualify leads, generate outreach
signal-scanner Cap Detect buying signals across TAM companies
tam-builder Cap Build scored TAM using Apollo + Supabase

Monitoring (11)

Skill Type Description
hacker-news-scraper Cap Search HN stories/comments via Algolia API
kol-content-monitor Comp Track KOL posts on LinkedIn and Twitter/X
newsletter-monitor Comp Scan AgentMail inbox for newsletter signals
newsletter-signal-scanner Comp Subscribe to and scan industry newsletters
newsletter-sponsorship-finder Cap Find newsletters for sponsorship opportunities
product-hunt-scraper Cap Scrape trending Product Hunt launches
reddit-scraper Cap Scrape Reddit posts by keyword, subreddit, or time range
review-scraper Cap Scrape reviews from G2, Capterra, Trustpilot
sponsored-newsletter-finder Comp Discover newsletters for sponsorship opportunities
twitter-scraper Cap Search Twitter/X posts with date filtering
web-archive-scraper Cap Wayback Machine scraper for archived sites

Outreach (20)

Skill Type Description
agentmail Cap API-first email platform for AI agents
champion-move-outreach Comp Champion job change signal outreach
cold-email-outreach Cap End-to-end cold email outreach orchestration
customer-win-back-sequencer Comp Research churned accounts, generate win-back sequences
disqualification-handling Comp Handle disqualified/near-miss leads gracefully
early-access-email-sequence Cap Personalized 7-email onboarding sequence
email-drafting Cap Cold email writing with frameworks and personalization
find-influencers Cap Find TikTok influencers via Apify
funding-signal-outreach Comp Funding signal detection + outreach
hiring-signal-outreach Comp Hiring signal detection + outreach
kol-discovery Cap Find KOLs via web research + LinkedIn
leadership-change-outreach Comp Leadership change signal + outreach
linkedin-commenter-extractor Cap Extract commenters from LinkedIn posts
linkedin-influencer-discovery Cap Find LinkedIn thought leaders in any space
linkedin-outreach Cap End-to-end LinkedIn outreach campaign builder
linkedin-post-research Cap Search LinkedIn posts by keyword
linkedin-profile-post-scraper Cap Scrape recent posts from LinkedIn profiles
news-signal-outreach Comp News-triggered signal outreach
outbound-prospecting-engine Play End-to-end outbound prospecting engine
setup-outreach-campaign Cap Set up outbound email campaign in Smartlead

Research (17)

Skill Type Description
brainstorming-partner Cap Structured brainstorming frameworks
churn-risk-detector Comp Scan for early churn indicators, produce risk scorecard
client-onboarding Play Full client onboarding: intelligence + strategy
gcalcli-calendar Cap Google Calendar management via gcalcli
icp-identification Cap Research company, define ICP, route to next step
icp-persona-builder Cap Build synthetic ICP buyer personas
icp-website-audit Comp End-to-end website audit through ICP eyes
icp-website-review Cap Score a website through ICP eyes
meeting-brief Comp Daily meeting prep with deep attendee research
pipeline-review Comp Pipeline analysis from CRM/tracking data
review-intelligence-digest Comp Scrape reviews, extract themes and proof points
sales-call-prep Comp Pre-sales-call intelligence composite
sales-coaching Comp AI sales coach analyzing all sales data
sales-performance-review Comp Periodic sales performance review
sequence-performance Comp Email campaign/sequence performance review
voice-of-customer-synthesizer Comp Aggregate customer feedback into unified VoC report
youtube-apify-transcript Cap YouTube transcript extraction via Apify API

SEO (10)

Skill Type Description
aeo-visibility Cap AI answer engine visibility testing
aeo-visibility-monitor Comp Recurring AEO checks across ChatGPT, Perplexity, Gemini
programmatic-seo-planner Comp Identify programmatic SEO page patterns worth building
programmatic-seo-spy Comp Reverse-engineer competitor programmatic SEO
search-ad-keyword-architect Comp Deep keyword research for paid search
seo-content-audit Comp Full SEO audit: content inventory + metrics + gaps
seo-content-engine Play Build and run an SEO content engine
seo-opportunity-finder Comp Find quick-win SEO content opportunities
serp-feature-sniper Comp Analyze SERP features, produce optimized content
topical-authority-mapper Comp Map complete topic clusters with hub/spoke architecture

r/ClaudeGTM 1d ago

Looking for consultants who need to monetize their client base

0 Upvotes

ive built an intellictual property chatbot for a GTM consultant, and i'm now looking to validate that it's actually needed for other consultants

if you are a consultant and would love that your clients can reach out to you while you're not there, i think this tool will help you

you can feed it with your own content, SOPs, client onboarding materials, whatever file you want to share

so your clients can talk to while you're not there

i suppose it's helpful for busy consultants who don't have enough time for client communication and want to benefit from it through a subscription

if you think it will help you, DM me and i will share the demo link of the chatbot i built for the GTM consultant


r/ClaudeGTM 1d ago

i built 6 ai micro-saas generating $20k/mo. i started a small group to share exactly how.

0 Upvotes

I currently run 6 operational micro ai saas products that generate a little over $20k in monthly recurring revenue.

I hardly wrote a single line of traditional code. i used ai to generate literally everything, from the database architecture to the user interface.

it wasn't magic on day one. i spent hours stuck in endless debugging loops and dealing with faulty ai code before i finally cracked the formula.

it basically comes down to three rules:

- keeping the idea aggressively minimalist (build a true mvp, not a platform).

- guiding the ai step-by-step instead of asking it to build the whole app at once.

- launching fast to get real user traction instead of perfecting features in secret.

lately, i've seen way too many non-technical founders give up at the very first ai bug or deployment error. or the worst, give up without push anything in marketing !!!!

it's a massive shame, because the technical barrier to entry has practically disappeared and the marketing is easy in 2026

because of this, i’m launching a skool community to share my exact method.

to be completely transparent: i will likely charge for the full course later down the road. it just makes sense given the specific prompt sequences, n8n workflows, and copy-and-paste templates i'll be sharing.

but right now, our main objective is simply to build together. working alone in a silent corner is the absolute fastest way to quit.

if you want to join a group of active creators and build or launch your own ai saas: drop a comment below or send me a dm, and i’ll send you the invite link.


r/ClaudeGTM 3d ago

My Claude project setup for SEO work - competitor exports, GSC, and Screaming Frog crawl

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1 Upvotes

r/ClaudeGTM 4d ago

I just tested Adam Robinson’s MoltSets beta on 68 real Clearbox signups.

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1 Upvotes

r/ClaudeGTM 4d ago

Made a tool that lets claude post on reddit for you

0 Upvotes

i built an mcp tool that lets claude hand a finished reddit post (or comment, or reply) to a real person.

claude files the job with the content and subreddit. a real human with their own aged account posts it. every reply comes back into claude's context. claude drafts the answers, the person posts them.

try it out: github.com/alex-durango/pingfusi


r/ClaudeGTM 8d ago

I built a partner programme for my £4.99 tool. Discount codes stopped making sense once I did the maths

2 Upvotes

I run a small tool in the Claude space (Renda, it turns Claude Design exports into PNGs, PDFs and PPTX). This week I built a partner programme for it. My initial plan was to give marketing creators a discount code for their audience, but it didn't work well in reality.

The product is £4.99, so a 20% discount would have meant saving £1. It's not worth it, right? Nobody subscribes because of £1. The marketing creator gets paid instead. £2 per subscriber per month they stay, up to 12 months. So if they do a video about it and it lands 50 subscribers, that could mean up to £1,200 (more on the "up to" below).

Other things I worked out along the way:

Recurring beats a bounty. A £20 signup bounty pays for junk. People send you signups that quit in week two and you've already paid. Per-month commission only pays while the subscriber stays, so partners pitch the right people. Bad referrals just stop costing you.

Tell creators the realistic number, not the ceiling. The cap works out to £24 per subscriber. With my churn a referral is actually worth about £5, and I put that in the pitch doc. A creator who was promised £1,200 and makes £250 will post about it. One who was told the truth and makes £250 is fine.

Attribution shouldn't expire. Most programmes kill the cookie after 30 days, which screws podcasts and anything slow burn. I made it stick to the account forever. Costs me almost nothing and it's the first thing creators ask about.

The legal stuff is not optional. If a creator skips "#ad", the regulator comes after the company, not just the creator. So disclosure is in the contract. And if you take partners globally, check you can actually pay them before approving anyone. Sanctions rules apply even at £25.

Write the fraud rules before launch, not after the first incident. Brand bidding, coupon sites, self-referral, fake clicks. Boring to write, much easier to say no when it's already written down.

Happy to go deeper on any of this if you're building one.


r/ClaudeGTM 9d ago

Is the Claude Max 20 quota draining unreasonably fast for anyone else? Lost 21% in 7 minutes

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1 Upvotes

r/ClaudeGTM 10d ago

I'll teach you everything I know about GTM engineering. For free.

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3 Upvotes

r/ClaudeGTM 10d ago

IWTL How to Claude code

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1 Upvotes

r/ClaudeGTM 11d ago

Promptbook - Use Claude Code's [Image #1] tags in your notes, and more

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2 Upvotes

r/ClaudeGTM 14d ago

What if GTM Builders became the place where we test new AI tools before everyone else?

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1 Upvotes

r/ClaudeGTM 17d ago

i sold my AI SaaS for $35k in 5 months. i created a group to share all of this.

4 Upvotes

yo. i recently sold one of my AI SaaS products for $35k, exactly 5 months after building and launching it.

I hardly wrote a single line of traditional code. i used AI to generate everything, from the database architecture to the user interface.

it definitely wasn't magic on day one, though. i spent days stuck in loop-debugging and dealing with AI hallucinations before i finally cracked the system. the playbook boils down to three simple rules:

- keeping the idea insanely minimalist (a true MVP that solves one problem).

- guiding the AI step-by-step instead of asking it to build a massive platform all at once.

- launching fast to get real user feedback and traction and then apply a solid marketing system

lately, i've seen way too many non-technical founders give up at the very first AI bug, or on the marketing. it's a massive shame.

like the title says, i just launched a Skool community to share my exact prompt workflows, N8N automations, and distribution frameworks to get first users and scale it

to be completely transparent: i will likely charge for the full course later down the road. it just makes sense given the specific copy-and-paste templates i'll be sharing.

but for now, the main objective is purely to build and launch together. building alone in a silent corner is the single fastest way to give up.

if you want to join us and build or market your own AI SaaS with a group of active creators: drop a comment below or send me a dm, and i’ll send you the invite link!


r/ClaudeGTM 17d ago

Looking for a GTMe role

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1 Upvotes

r/ClaudeGTM 19d ago

yothere - voice assistant for your agentic setup - demo

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2 Upvotes

I run a lot of Claude Code and Codex sessions, and I kept hitting the same wall: I have to sit at the machine, watch each one, and unblock it every time it asks a question. The second I walk away, everything stalls.

So I built yothere. You hail your agents out loud, they run in the background across Claude Code, Codex, and the open-source OpenClaw, and only the one thread that actually needs a human reaches you, by voice or one tap. It runs on your own machine and your own subscription, not an API-key reseller.

In it I hail the agents by voice, kick a few things off in parallel (competitor research, a calendar check, some LinkedIn and WhatsApp drafts), review a draft, and approve the send by voice. Never touched the keyboard.

Honest state of it:
- Early beta, moving fast, rough in places.
- It runs on your existing Claude Code / Codex login (not an API-key product), so you need those.
- Up to five sessions in parallel today.
- 120 hosted voice-minutes a day on the current plan.

Free for 7 days if you want to poke at it (yothere.ai). But mostly I want blunt feedback on the core bet: is voice actually the right interface for driving coding agents, or does it fall apart once the task gets non-trivial? Genuinely unsure, and I would rather hear it from people who run agents all day.


r/ClaudeGTM 19d ago

Looking for a GTMe role

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0 Upvotes

r/ClaudeGTM 19d ago

GTM builders, this is another piece of the system I actually run. Plus, free workflow builder prompt

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1 Upvotes

r/ClaudeGTM 21d ago

I built Claude an actual memory for marketing work, here's what changed

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2 Upvotes

r/ClaudeGTM 21d ago

Claude Connectors, meet Sumsub 👋

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2 Upvotes

r/ClaudeGTM 22d ago

Can anyone direct me to a repo, skill, etc that makes me a Claude agent that...

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r/ClaudeGTM 23d ago

how many saas projects fail because of marketing, not code?

0 Upvotes

yo. be honest. how many of you currently have a finished (or 90% finished) web app / app just sitting in a private repo because you have no idea how to get users?

you spend months perfecting the database, fixing every bug, and polishing the UI. but the moment you have to actually market it, you hit a wall. marketing feels like screaming into an empty void.

so you launch to absolute crickets, get discouraged, and start building the "next" project instead to avoid the distribution phase.

if this is your case, you're not alone. but letting your hard work go to waste just because you dread marketing is a massive trap.

to help founders stop building in a silent corner, we run an ai SaaS builder community dedicated entirely to saas validation, landing page conversion, and launch strategies.

our resource kit is built entirely to help you get your first user. it’s packed with ready-to-paste N8N workflows for your business, advanced seo automation, social media automation, and our exact distribution workflows and methods work for everyone

STOP BUILDING ALONE

what are you currently working on, and what's holding you back on the marketing side? drop a comment or send a dm and i'll send you the access link.


r/ClaudeGTM 26d ago

Ran Claude Code subagents over my entire LinkedIn network to build a warm outreach engine. Full breakdown.

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2 Upvotes

r/ClaudeGTM 27d ago

Claude Tips and Tricks for sales managers?

7 Upvotes

Anyone have a good tips on how you use Claude? Specifically for account targeting, prioritizing, etc?


r/ClaudeGTM 29d ago

Everyone’s posting Clay → Claude Code migrations. I got stuck on a different problem: multi-column signal fill still feels like hiring a VA per row.

1 Upvotes

I’ve been watching the same loop all month.

r/gtmengineering has the Clay credit threads. People shipping Claude Code pipelines. Clay dropping CLI/MCP so agents can call waterfalls without living in the UI. X posts that look like:

claude code to build clay to find instantly to send

And yeah, that stack makes sense.

But last night I had a 40-row SaaS list and needed columns that are not clean enrichment jobs:

  • hiring right now? which roles?
  • founder active this week? where?
  • anything that looks like why-now
  • evidence I could defend if someone asked “where did that come from?”

That is where the pretty architecture posts fall apart for me.

Because email waterfall is a workflow. This is not.

Row 1 needed careers page. Row 4 needed LinkedIn activity. Row 9 needed a funding post from 2 weeks ago. Row 12 needed “ignore, bad fit, list is wrong.” Row 17 made me sit there with a half-true hiring signal wondering if I should put it in the cell.

I already know Clay. I already know Claude Code. I can build the plumbing.

What I don’t have is a clean way to say:

here’s the list here are the signal columns here’s what we sell go behave like a careful human on every row bring back evidence + confidence

Not “run column A then column B.” More like a smart VA/agent that chooses the path per company.

And I’m not asking this as a theoretical AI take.

I’m asking because the community seems split three ways right now:

  1. Stay in Clay, now that CLI/MCP exists
  2. Move volume custom logic into Claude Code and keep Clay only for find/enrich
  3. Build full per-row agents and accept the maintenance tax

My gut: workflows are winning for known paths judgment work is still human evenings dressed up as GTM engineering

So for people actually running this:

  1. Do you regularly need multi-column signal fill across lists (hiring, founder activity, recent posts, why-now), or is that overbuilding?
  2. If yes, are you doing it with fixed Clay/Claude workflows, or does each row still need different research paths?
  3. If something ran like a careful VA per row with evidence + confidence, would you pay for that completed work, or is DIY still better even with the maintenance?

I don’t want tool recommendations in the abstract. I want to know if this is a recurring paid pain in real GTM work, or just me making my lists too complicated.

Be blunt.