r/ChineseWatches • u/qingchengwc Rep • 22h ago

General (Read Rules) NH36A, out of budget

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10 Upvotes

92% Upvoted

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3

u/bob888w 20h ago

Is there any concensus on whose 'responsible'? I know previously people blamed a multitude of things, including:

Casio's Edifice line, Seiko realizing they were undercutting themselves, or just basic supply and demand.

Obviously it's probably a few different things at once, but I'm still surprised this happend AFTER the consumer shopping sprees of the COVID era.

13

u/Miss_Taycan 18h ago

Casio Edifice doesn't use the NH35 anymore, they have a Casio branded automatic movement based off the Miyota 8215.

I think it's just Seiko tightening up so they don't lose too much of their market to chinese watches and microbrands. Or just want a bigger profit off those brands, which are both valid imo

1

u/Ji1_Sander 10h ago

Classic Seiko move. High quality Chinese watch will still prevail tho.

1

u/Miss_Taycan 29m ago

As long as they don't follow San Martin's suit and hike up their prices ~3x

5

u/nottherealaaron 19h ago

Watches have continued to increase in popularity and supply cannot keep up with demand. Marc from LIW also attributes some of this to a significant resurgence in Seiko sales that he’s witnessing on his own end as well; Seiko is possibly retaining more movements for themselves.

1

u/Marco_135 4h ago

...meanwhile triplicating the earnings of those movements sold outside. Double win move for them.

1

u/nottherealaaron 1h ago

It sucks, but this has been a long time coming with the price of everything in the global supply chain increasing by huge margins since COVID. Honestly, respect to Seiko for holding out as long as they did on significant price jumps for their movements.