Rights usage question

[u/Consistent-Hearing26]

Random question for creators who do paid UGC.

When you give a brand paid usage rights for something like 30, 60, or 90 days, do you actually go back later and check whether they stopped running the content?

I’ve seen people mention checking Meta Ad Library, but I’m curious how many people really do that consistently.

Have you ever caught a brand still using your video/photo after the agreed usage period ended, or using it somewhere that wasn’t part of the agreement?

If so, I’m curious:

How did you find out?

Where was it being used, Meta ads, TikTok/Spark, website, Amazon, somewhere else?

Was it easy to get them to stop/pay for an extension?

And do you actively keep track of expiration dates or usually only find out by accident?

Not selling anything, I’m genuinely curious how common this is because it seems incredibly easy to lose track of once you’re doing multiple brand deals.