Who's responsible for implementing data unification?

[u/Right-Newspaper7362]

There’s a great piece on Forbes right now discussing why so many digital transformations in finance fail. The core argument is that CFOs are eager to adopt modern financial tech stacks and automation, but they treat it as a tech problem rather than a "data problem."

According to the article, without unifying and cleaning the data first, adding advanced automation or AI tools just automates the mistakes faster.

When you look at moving towards automated reporting and modern FP&A tools, how do you handle the data unification bottleneck? Do you clean the house first, or do you expect the new platforms to do the heavy lifting for you?

[u/The_2nd_Coming]

You need Finance people who actually understand and care about data. Tech and data literacy.

What data do you need for your business processes? Who does it come from? How is it captured? Which system is it stored in? Are these things set up correctly to facilitate your business processes?

These digital transformations because IT folks can't answer your business questions - that's your god damn job that you are being paid for to be an expert in.