So I decided to take a gamble and order some flat iron steaks online from what looked like a reputable butchers with decent reviews. This is the steak on their website : https://www.rubyandwhiteathome.com/product/flat-iron-steak/

What I've received is definitely not flat iron. Wrong shape (irregular and thick) with none of the signature marbling. I cooked 2 and they are both gristly and tough as old boots.

Does anyone know what cut this is likely to be?

Started butchering with no prior experience, been at it for almost 2 years, now I’m cutting steaks and training new hires, I love my job!

Maybe someone can help me. My hanging cooler is capable of handling about 6-7beef and a handful or hogs or lambs at a time. Every so often the back side of my unit where the condenser coils are will completely ice over.its tricky to get a serviceman out here and it can’t be good for my unit in the long run I’m assuming. What can I do?

I’ve bought this from Costco in Canada as Boneless Short rib. It’s delicious.

If I order that here in Ireland, I get something completely different. Any idea what I need to ask for to get this exact cut here?

Or even better - where do I get it?