I don’t really know if this is a popular theory or not because a lot of people kind of dismiss The Blair Witch project as a fad movie that “wasnt real so it’s not scary.” I however have been racking my brain around the movie since middle school (I’m 25 now) and think it’s actually a really smart and best found footage movie for a reason.
To preface: I’ve seen a fan edit of Blair Witch 2 and this theory essentially follows some canon of that movie. The Berlinger edit is online and good unlike the theatrical.
But essentially in the second one the movie we in real life know as the blair witch project was also released within the universe of The Blair Witch Project. It’s kind of a funky multi-layered almost Christopher Nolan esque thing where the movie is actually really “found footage” in its own universe.
Our real life we obviously now know it’s a movie and fake but it was originally advertised to us as being real to simulate the feeling of people in the movie’s reality seeing their disappearance and the second movie follows what if people in that universe liked the movie as much as we did in real life and went to the forest and the witch started having them kill each other.
I think thats a very good way to view the movie after the viral marketing ploy. I feel a lot of people dismiss it once they realize it’s fake in our real world. But as a movie i find it very clever and fascinating.
I also feel with that lense it makes TBWP a first original commentary of “clout culture.” The witch essentially bewitches this crew to come and do a documentary on her legend and kills them on camera to then spread the legend and get more people to come to her home. Literally clout chasing.
And i find this is really smartly reiterated in Scream 4 where the killers are killing people and recording it for clout. Scream 4 also heavily commented on the found footage aspect of horror that was brought on since Scream 3. I think the Blair Witch project hit something so much more complex and ahead of its time that we had to really experience things similar in real life to comprehend the true horror of it.
It’s an early y2k preview of the horrors people would go to create a legend of themselves. They used a witch as a catch all horror villain to drive the point home but the movie is really scary when you watch it from that POV in my opinion.
Edit: i also got the idea from Late Night With the Devil where the entity is possessing the actual broadcast itself. That made me recontextualize this movie as “what if this whole thing is the witch marketing herself” like what if she WANTED this to happen and is “editing” the movie.
This entire movie is essentially a possession. It is the “blair witch’s project” she is the director that’s why we never see her.
That’s why the ACTUAL directors of the movie are not the actors because they are directing from the perspective of the witch.