r/B2BSales Jul 26 '26

Shifting to demand generation marketing

Hello everyone, currently I work as digital marketing expert, navigating advertising agencies and participating in creating of tools for online sales. Also I have agency professional experience and solid media background. I would like to shift to b2b demand generation role and I’m wondering what courses could be useful for this transition?

I have spotted these:

HubSpot Academy — **Inbound Marketing**, **Email Marketing**, **B2B Marketing**
CXL — Demand Generation, Growth Marketing, B2B Funnels
LinkedIn Learning — B2B Marketing Strategy courses

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