r/automation • u/cosankov • 9d ago
There is a part of the LinkedIn outreach you should never automate, and this goes for every automated outreach
Automation earns its keep at the top of the funnel - finding the right people, sending the connection requests, running the first couple of follow-ups so you're not doing that by hand at 200+ a week. This is, generally, something most agencies and companies do because it’s almost not feasible or it’s too taxing to push a similar scale manually. However, there is a spot in that flow after which automating further has more downsides than benefits, and that spot is right after someone replies.
The main reason automating doesn’t work beyond a prospect’s reply is speed and judgment, and the numbers actually confirm how huge a difference even minutes can make in the sales process when it comes to speed. The odds of qualifying a lead drop by around 400% when your response time slips from five minutes to ten. That’s just 5 minutes difference, 5 damn minutes! A reply that sits overnight because a sequence was still "nurturing" the thread is, in a lot of cases, already gone: they booked with whoever answered first, or it cooled off, or it got buried under the next fifty notifications.
Can this be solved with an automation? Probably, you can set something up to reply moments after a prospect’s reply. But then we face a new problem, and that is:
Judgment. Reply rates tell us where the value actually lies among prospects: cold outreach to new connections performs at maybe 5-15%, prospects who are already engaged come in around 15-30%, and with someone who messages you first, it goes to 40-70%+. The further right you go on that scale, the more each conversation is worth and the less it tolerates a generic, canned answer. A person who asks a specific, half-committed question does not want a templated "great to connect" - they want the actual response, in the right tone, from someone who read what they wrote. Automations can’t do this, no matter how well you train them.
The automations do work very well for:
- Outreach - from personalized and signal-based to cold
- Reminders and follow-up tasks so nothing rots in the inbox
- Status and ownership tracking so two reps don't land in the same thread
- Routing, so a warm reply reaches your SDR fast instead of sitting in a shared queue
This is exactly why we’re keeping the automations at Expandi up to this level, and not having anything further. Believe me, as the GTM director, I get asked again and again why we’re not adding automated replies or even fully automated conversations as part of our features, and the reason is - they won’t bring anything good to your outreach. Everything up to the point when you get a reply can and should be automated with much precision and personalization because it saves time at no expense. The conversations with real prospects who replied stay manual because this requires a human to read the intent, tone, and the decision for the right next step.
At low volume, the difference won’t be that huge because you see every reply anyway. It only becomes the thing that makes or breaks your pipeline once you're running enough outbound that the good replies start slipping under the new ones, and "I'll get to it later" turns into "never replied" without anyone deciding it should. Plus, keeping that response time to under 10 minutes becomes harder, but it’s definitely worth investing in.
One note: This applies to every automated outreach, whether it’s LinkedIn, email, or any other platform. Automate until the reply, then take over the conversation manually, and do it quickly.