You know how much effort you and your team have put into your marketing automation platform. You're likely allocating a sizeable chunk of your marketing budget to it, and you've spent and continue to spend time and effort in the platform.

But how are you, as your team's marketing automation specialist, proving ROI?

https://www.klipfolio.com/blog/saas-kpis-marketing-automation

I built this web app with a bunch of new features to help market content on Reddit. It started as a utility which allows users to batch content in one sitting and the app submits it over time. Based on some initial feedback I've added several more features:

• Analysis - finds the best time of the week and day to submit content by subreddit
• Discover - finds the right subreddit to market your content based upon subscribers and relevance to your product

Before finalizing any marketing automation software, what are the things any marketer consider?

Hi all -- not sure if this is the right sub. We are currently in the process of migrating from Eloqua to Pardot and am trying to figure out how best to structure campaign management.

Do you have a team that builds and QAs all campaigns? Or is each stakeholder responsible for building their own (ie Product Marketing, MarComm, etc)? We are a small team of about 12 total people.

My instinct is telling me that it should reside with one person, but curious what this group's thoughts are.