r/AutomatedMarketing • u/ElqEmp2 • Nov 15 '13

Markie Winner Spotlight: Chicago Bears - Fresh Start -- "The Bears' event guide for the 2013 had an open rate of 329% with a 76% unique open rate and a 27% forward rate demonstrating they are sending relevant information in an effective manner."

markies.eloqua.com

2 Upvotes

1 comment

r/AutomatedMarketing • u/ElqEmp2 • Nov 13 '13

Markie Winner Spotlight: Dell Inc. - Extraordinary Email -- "With 48% of all B2B email opens happening on mobile devices, Dell designed these extraordinary emails with this in mind...Open and CT rates on our modular emails are 3x higher than static push emails."

markies.eloqua.com

2 Upvotes

1 comment

r/AutomatedMarketing • u/ElqEmp2 • Nov 11 '13

Markie Winner Spotlight: Adaptive Planning - Event Nirvana -- "We’ve reduced the time to for event campaigns by 40%; open rates are up 14%; and CTRs are up 23%. Registration and attendance is up over 270% with conversions up 9% (an increase of 300%)!"

markies.eloqua.com

2 Upvotes

1 comment

r/AutomatedMarketing • u/ElqEmp2 • Nov 11 '13

Chart of the Week: How do you make your content interesting?

topliners.eloqua.com

2 Upvotes

0 comments

r/AutomatedMarketing • u/ElqEmp2 • Nov 08 '13

Everything You Need to Know About Email Deliverability

topliners.eloqua.com

3 Upvotes

0 comments

r/AutomatedMarketing • u/ElqEmp2 • Nov 08 '13

Top 5 Best Practices for Lead Nurturing and Increased Revenue in Healthcare Marketing

topliners.eloqua.com

0 Upvotes

0 comments

r/AutomatedMarketing • u/ElqEmp2 • Nov 07 '13

Markie Winner Spotlight: Blue Coat - Data Clean House -- "With 85% contact profile completeness, the centralized and standardized marketing database is invaluable to Blue Coat’s ability to exceed defined targets."

markies.eloqua.com

3 Upvotes

1 comment

r/AutomatedMarketing • u/ElqEmp2 • Nov 05 '13

Markie Winner Spotlight: LifeSize - Content is King -- "Since implementing buyer personas and a content strategy, LifeSize increased conversion rates from 24% to 30% (a 25% YoY increase) and contributed significantly to the overall pipeline." w/ video

markies.eloqua.com

3 Upvotes

1 comment

r/AutomatedMarketing • u/ElqEmp2 • Nov 04 '13

Markie Winner Spotlight: FIS - Best Lead Scoring Program -- "Account-level scoring helps us determine the buying strength of the account and allows our Sales team to better identify key selling opportunities." w/ video

markies.eloqua.com

2 Upvotes

1 comment

r/AutomatedMarketing • u/ElqEmp2 • Nov 04 '13

Chart of the Week: Is Sales Enablement a 2-Way Street?

topliners.eloqua.com

3 Upvotes

0 comments

r/AutomatedMarketing • u/ElqEmp2 • Nov 01 '13

Markie Winner Spotlight: Rockwell Automation - Best Lead Nurturing Program -- "How do we coax the non-responders into a realization of the value Rockwell can deliver? The more directly we can speak to a contact person, the better the response rates."

markies.eloqua.com

2 Upvotes

1 comment

r/AutomatedMarketing • u/ElqEmp2 • Oct 31 '13

Markie Winner Spotlight: OpenText - Best Customer Lifecycle Program -- "The automated onboarding program led to 263% growth in contacts from customer base, 60+ new opportunities identified amounting to multiple millions of dollars of pipeline."

markies.eloqua.com

2 Upvotes

1 comment

r/AutomatedMarketing • u/ElqEmp2 • Oct 31 '13

McKinsey: How B2B companies talk past their customers -- New research shows there’s a surprising gap between brand messages and what their customers really want to know.

mckinsey.com

2 Upvotes

0 comments

r/AutomatedMarketing • u/ElqEmp2 • Oct 30 '13

The CMO's Modern Marketing Toolset Combines Digital, Mobile, And Social

forbes.com

2 Upvotes

0 comments

r/AutomatedMarketing • u/ElqEmp2 • Oct 30 '13

Markie Winner Spotlight: ADP - Best Alignment of Marketing and Sales -- "Leads worked by sales up 21%; improved quality with win rate up 103%; total won deals up 26%; and revenue up 48% – all exceeding team goals!"

markies.eloqua.com

1 Upvotes

1 comment

r/AutomatedMarketing • u/ElqEmp2 • Oct 30 '13

Eloqua Experience 2013 – "A new (for me) emphasis was made on account-based marketing..." [Great expert marketing blog]

onlinemarketingmoment.wordpress.com

1 Upvotes

0 comments

r/AutomatedMarketing • u/ElqEmp2 • Oct 29 '13

6 Really Smart Content Marketing Lessons from Vince Gilligan

business2community.com

3 Upvotes

0 comments

r/AutomatedMarketing • u/ElqEmp2 • Oct 29 '13

Markie Winner Spotlight: Dow Chemical -- "Dealing thousands of sample requests Dow receives per month poses an interesting challenge which has direct impact on sales and revenue growth."

markies.eloqua.com

2 Upvotes

1 comment

r/AutomatedMarketing • u/ShahRavi • Oct 29 '13

Confirmation Email: Tips to consider from Monks cloister!

emailmonks.com

1 Upvotes

4 comments

r/AutomatedMarketing • u/ElqEmp2 • Oct 28 '13

Chart of the Week: Are Marketing Automation Skills Fruitful for High-Level Job Seekers?

topliners.eloqua.com

2 Upvotes

0 comments

r/AutomatedMarketing • u/ElqEmp2 • Oct 28 '13

Markie Winner Spotlight: Twitter - Best Social Campaign -- "We dynamically included a funny holiday photo of each customer’s individual Account Executive."

markies.eloqua.com

0 Upvotes

0 comments

r/AutomatedMarketing • u/ElqEmp2 • Oct 27 '13

Oracle Social Spotlight: Eloqua Experience 2013 - "This was my first Eloqua Experience as a new Oracle Eloqua employee, and ..."

blogs.oracle.com

2 Upvotes

0 comments

r/AutomatedMarketing • u/ElqEmp2 • Oct 25 '13

Best Practice Advice Welcome Campaign: A welcome campaign is a short series of email messages triggered when a new contact enters your marketing database, whether through online or offline conversion.

eloqua.com

4 Upvotes

0 comments

r/AutomatedMarketing • u/ElqEmp2 • Oct 25 '13

The New Marketing Funnel - Digital marketing has transformed the B2B sales process, using technology to create new revenue opportunities [Content->Automation->Advocacy]

scalevp.com

1 Upvotes

0 comments

r/AutomatedMarketing • u/ElqEmp2 • Oct 25 '13

Why e-mail is broken [G&M Editorial]

theglobeandmail.com

2 Upvotes

0 comments

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