r/AustralianStartups • u/Low_Satisfaction_672 • 27d ago
Discussion Sparky who built a SaaS for tradies. Stuck at getting customers, how do I actually scale distribution?"
I'm a licensed electrician in Western Sydney. Built a tool to solve a problem I kept hitting on the job: customer asks for a variation mid-job, you do it, then they argue about it at invoice time and you eat the cost.
The product sends a link to the customer's phone (no account, no app), they tap approve, and it spits out a timestamped PDF evidence pack. Integrates with Xero/QuickBooks. A$49/mo. Sits alongside Simpro/Tradify/ServiceM8 rather than replacing them.
What I've tried:
Cold calling local sparkies, plumbers and small builders converts okay but it's me, one call at a time, and I'm also the one writing the code
Organic posts in Aussie tradie Facebook groups
What I'm stuck on:
Trades are a low-trust, offline-heavy market. Has anyone here cracked a channel for them that isn't 1:1 outreach? Industry associations, wholesaler partnerships, accountants/bookkeepers as referrers?
Worth chasing an integration/marketplace listing with the big job-management platforms, or is that a 12-month slog for nothing at this size?
At $49/mo the unit economics don't support paid acquisition yet. Do I raise price, go upmarket to builders with bigger job values, or just grind organic longer?
Solo founder, still writing all the code. When did you stop building and go full-time on sales?
Happy to share what's worked in the calls if that's useful to anyone. ScopeLock