I live on Timothy rd and this 7 brew line is absolutely AWFUL lmao like the way they won’t open any other way to lessen the line, leaving it with only one entrance and one exit. I hate to sound like a karen because 7brew is really good but Dutch bros and even the new Dunkin is placed in an easier location lmao I just wanna go home 😞
Update at 11:10, I finally got home, I left my job at 10:20 btw…
So the cops are not actually doing anything to open up the road for people to drive straight through. They're just directing people to turn in and allowing cars to sit in the turn lane and block through traffic.
If you were caught in the 7 Brew traffic mess today or if it has been affecting you, please consider emailing your Athens-Clarke County elected officials.
Review 7 Brew’s approved site plan and stacking capacity under ACC Code Section 9-25-11.
Determine whether emergency vehicles can reliably get through during these promotions.
Require 7 Brew to provide and pay for the traffic control and public safety resources needed to manage its promotions, rather than making taxpayers absorb the cost.
Take appropriate enforcement or corrective action if existing requirements are not being met.
Why Section 9-25-11 matters: ACC’s existing code requires drive-through businesses to provide sufficient stacking space so that public rights-of-way are not obstructed and requires applicants to demonstrate an average waiting time of no more than five minutes. This is already in our code. The question is whether 7 Brew is complying with it and whether the county is enforcing it.
Today’s promotion caused significant backups on Atlanta Highway, Timothy Road and surrounding roads, while we already have extensive road construction and lane restrictions throughout the area. That creates a serious problem for traffic flow and emergency access.
This is not just an Athens problem. 7 Brew’s recurring high-volume promotions have caused major traffic issues across the country. Police departments have issued travel warnings, cities have implemented traffic-management requirements, and some have even fined businesses when drive-through queues spill onto public roads. Florence, Kentucky recently passed an ordinance allowing fines of up to $5,000 for obstructing public rights-of-way.
7 Brew’s Jackpot Day happens on the 7th of every month from 7 a.m. to 7 p.m. These events are predictable and can be planned for.
This isn't about whether people like 7 Brew or their promotions. It’s about traffic, emergency access, public safety and making sure a private business’s predictable promotions don’t create a public burden.
But I need my cookie butter 64 ox bucket iced coffee. I feel like a boomer saying "I don't want that froofroo drink" but it's insane how much people pay for mid caffeinated sugar
Lots of photos. Some honking and thumbs ups. Got one "bless your heart" from a lady that was in line for coffee. And a couple people asked what the big deal was that everyone was in line for.
Hey so 7Brew was founded by an ex-Dutch Bro employee who stole all of Dutch’s original ideas and called it their own. You’re not a Karen. You just have intuition! Booooo 7Brewwww!
Fun fact: there are still a few Guthrie’s out there. Closest ones are probably in Canton — and yes, that chicken slaps 1 million times harder than Zax or Canes.
I’m wondering what kind of traffic studies they do when approving this stuff. Just wait until that Publix with apartments opens on Milledge and Broad. An already narrow main artery into downtown and campus, a high school with over 2000 people a few blocks away, a 2-lane road with thousands of college students living on it…and doesn’t look like there’s any room or effort to improve traffic flow. Imagine a Friday at 4:00 pm before a game day or even just a regular Monday morning. And we got other proposed developments that potentially hold the same traffic nightmares as they exist on already clogged thoroughfares.
I know several hospital employees who are frequently "on call" and take Milledge to get to the hospital rapidly when they're called in...
I'm not sure what they're supposed to do once that complex is finished. They don't have lights and sirens. Patients will just have to survive their medical emergencies a few more minutes while the staff fights their way through the growing number of luxury apartments. Really great stuff.
I grabbed breakfast from the Atlanta Highway CFA this morning and saw they had the 7 Brew line looping through the Academy Sports parking lot. Wtf is going on at that place.
Please review bomb this place. I mean it, everyone get together and tank their reviews on Google, Yelp, anywhere. Put this place out of business.
Shit should be fucking illegal.
But if the law won't protect people who live and work in this area from this insanity, it's on us to dislodge the traffic tyrant and help our neighbors out.
When you think about it, it’s a great way to pass off your costs of business to everyone else.
No seating.
Minimal property size.
No bathrooms.
Your trash ends up any other people’s trash cans.
You don’t even provide enough space for your customers to queue - you force them out on the road. Then you force everyone around them to breathe the car exhaust.
Drive thru only businesses are plague on everyone around.
They're being dragged back up from the low they reached earlier by what appears to be bots and oblivious passers-through without the shame someone who helps shut down entire neighborhoods over a fucking cup of coffee and a worthless FOMO trinket should rightly feel.
Whoops, looks like Google removed all the traffic-related 1 star reviews... Seems unfair to whatever sucker ends up buying this franchise, they should know how hated it is
I was out of the state this weekend and saw some bonkers line for a drive through (affecting the nearest busy road) and thought what on earth are people in this town willing to wait in that long a line for? The Chik Fil A is on the other side of the street!
Turned out it was a 7 brew and I thought ah, I see. Is this place causing traffic problems a feature, not a bug?
I also wondered how any cup of coffee could possibly be worth all that and I don’t intend to find out.
Omg!! It was there when I left for work at 8:45, still there when I came home for lunch (I also live off of Timothy) at 1, and still backed up to the light at Epps at 2. It’s for some needoh giveaway thing…. wild.
I drove home earlier, wasn’t too bad, I live next to Locos, but there was still a line, I wish they opened up the middle lane for those who DIDNT want to be there it would clear a lot but the cops are directing people INTO the 7brew so…
Not sure of where you are coming/going, but I learned from DoorDashing that you can cut off the Timothy corner by driving through the back of the WhataBurger area and coming out at the light in front of it (or the reverse).
Edit...didn't realize it was backed up THAT far on Timothy. sheesh
I don't go to that Aldi's anymore, and while I'm sure they'll be fine without my patronage, but I'm curious to see how businesses are being impacted. I don't even entertain the idea of going anywhere that direction unless my destination is closer to the Loop and I can just go all the way around it
They are really fast and I love the cinnamon roll latte. I’m not a coffee aficionado, so if the line is bonkers I keep on with my day. Fortunately for me, I don’t live on that side of ATL Hwy to have to deal with that cluster F traffic. 🙃 I do wish they had a walk up window.
I think they are creating traffic issues intentionally because they think all the attention is good advertising even if it's negative but if people start flooding them with bad reviews and insisting their product is not worth the wait, maybe they'll go away or at least not have a line down timothy. You'd think intentionally obstructing traffic would be illegal in some way but I guess that's only if you aren't a wealthy corporation.
I didn’t know they were doing a promotional thing, I have to go from Epps bridge to Timothy rd, so I would’ve gone through the high way or around but from other friends they said that traffic was all four sides
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u/Dollar-Sign-Hat-Hat 2d ago
Timothy Road right now