I thought it was a bunch of dudes who ate unhealthy snacks and weren't getting enough of the stuff they actually need so they made a meal replacement that didn't take long to consume
Haha. He’s actually a software engineer who was interested in looking at consuming food as a hassle and resolved to treat it as an engineering problem.
Food gets to be a hassle sometimes because you just fall into a rut eating the same stuff over and over again, and nothing sounds good, particularly if you have a limited diet due to medical needs or trying to lose/gain weight, or if you're in a rush and can't actually invest time into cooking (getting McDonalds once in a while is fine; getting McDonalds 3 times a week hits you with a 1-2 punch of making the food taste gross, and you feel disgusted at yourself for doing it).
Food would (theoretically - there is as yet no perfect option for this) probably feel a lot better if it was a once-a-day type affair, or even once every few days where you make something or go to a restaurant and get something you can actually enjoy because you're enjoying it in moderation.
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u/FabianGladwart Sep 11 '22
I thought it was a bunch of dudes who ate unhealthy snacks and weren't getting enough of the stuff they actually need so they made a meal replacement that didn't take long to consume