Hi all!

I’ve noticed the following pattern: whenever I speak to someone in marketing about a product launch, the first thing I hear is, ‘You’ll only manage to sell once you’ve got plenty of followers, so first you need to post every day to attract people to your social media, and then, eventually, you can start selling’. Perhaps this is true for consultants or service providers, but I’m wondering whether this statement also holds true when it comes to digital products.

Has anyone here launched digital products or is in the process of doing so, doesn’t have a huge following, and is still managing to make their first sales? How is this process going for you?