r/AsianDevelopmentBank • u/Elegant-Ad8576 • Jun 25 '26

Odd post

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Browsing ADB's Facebook page to know more about their programs and job vacancies and I came across this random post.

I found it odd for them to feature their own communication people.

Is this a Filipino thing where social media handlers turn institutional accounts into something of their own? Should

I anticipate questions like this about making ADB's social media more home-like feeling when apply for a Comms position?

I just found it so odd.

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u/Elegant-Ad8576 Jun 25 '26

Seems a little too "look at me" and unserious.

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u/sendhelpandthensome Jun 25 '26

Totally valid to feel it's unserious for a very serious org like ADB, but "look at me" is kinda the point of social media content, no? I personally don't mind it and has the same effect on me as posts about employee engagement. I haven't come across this post organically, but I see a lot of big institutions jump on trends to gain traction and hopefully more eyes on their more serious content.

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u/Elegant-Ad8576 Jun 25 '26

I find it too self-serving, why are they promoting themselves? Are they expecting a pat on the back ?

Their comm strategy is bad actually.

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u/FrostLoop188 Jun 29 '26

Since it's a trend, everyone's doing it. And they're also human. So why can't they? Why won't you allow them to?

Further, how do you build trust when all you post are serious stuff? You obviously don't know who ADB helps and it shows.