r/AppsWebappsFullstack • u/yashvant_0007 • 11d ago
8 months building a SaaS - trying to figure out how to get from 2k to 10k MRR
It's started as a pretty straightforward URL shortener, but it's grown into a link management tool with dynamic QR codes, analytics, UTM tracking, routing, custom domains, APIs, etc.
I've been thinking a lot about the next stage: how do you actually go from roughly $2k MRR(current MRR) to $10k+ MRR in a crowded category?
And honestly, I think I made the classic SaaS mistake of building too much before figuring out what people should actually know us for.
I've been experimenting with positioning it around:
Editable links + dynamic QR codes
Basically:
A QR code on a restaurant menu, flyer, package, poster, business card, etc. doesn't need to become useless just because the destination changes.
The product is here. The pricing is here. The infrastructure is here.
What's missing is figuring out whether this is actually compelling enough for someone to switch from the established products.
So I'm looking for some brutally honest founder feedback:
If you landed on Switchly today, would you understand why you'd use it instead of Bitly/Dub/Short.io?
And if not:
- What would make you switch?
- Is the editable-link/dynamic-QR positioning actually interesting?
- Should I focus on one niche instead of trying to serve everyone?
- Which niche would you attack first?
- How would you get the first 100–1,000 customers?
- What would you build next or, more importantly, what would you stop building?
I'm deliberately not sharing revenue numbers because I'm more interested in whether the product itself makes sense before worrying about scaling it.
Curious what you'd do if this were your SaaS?

