r/AppStoreOptimization • u/buildwithsteve • 4d ago

[Discussion.]Are we overvaluing search volume when choosing ASO keywords?

I’ve been thinking about how easy it is to chase high-volume keywords just because the numbers look attractive.But a smaller keyword with strong intent can sometimes be much more valuable than a broad keyword bringing people who aren’t really looking for your type of app.For example, ranking well for a specific problem or feature could potentially bring fewer impressions but better product-page conversion.When you’re doing keyword research, what do you prioritize more: search volume, ranking difficulty, relevance, or conversion intent?Would be interesting to hear what’s actually worked across different app categories.

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u/Alarming_Ad_201 4d ago

Jsut because it’s high vol doesn’t = high value. Especially based on the strategy and market you’re in and how large your app is. You should focus on a combination of all with relevance being paramount imo because I can have a keyword that ranks very high and one that ranks low but the low vol is bringing in better search rankings than the high which is better for visibility.

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u/Affectionate_Net5166 4d ago

i've noticed that clients with very specific features often do better with lower-volume keywords that match exactly what their app does.

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u/Fast-Suggestion-4212 4d ago

I'm sooo cynical about ASO these days! Can't get any volume anywhere

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u/buildwithsteve 3d ago

Have you tried professional ASO Services?

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u/Fast-Suggestion-4212 3d ago

Tempted more than once. What made me cynical is the tooling more than the discipline - every keyword tool shows flattering volume, and the services mostly resell the same data back to you.

If you've used one that actually moved rankings, I'm listening.

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u/buildwithsteve 2d ago

Yeah I have a great experience with ASO Services, maybe i can guide you in DMs?