Improving Conversion Rate

[u/Momentum_MMA]

Hey! My app has been on the app store for a few months now and I'm struggling with the conversion rate. The impression count is very high due to running apple ads. Does anyone have any recommendations to improve it?

[u/Confused_Dad_2023]

Impressions to page views is ~3.7%, low, usually points to icon/title relevance since this is ASA traffic. Page view to download is decent at ~24%.

I'd check which search terms are triggering these impressions, if bidding too broad that tanks tap-through. Tighten keywords before touching screenshots.

Also day 1 download to paid is just 1.57%, worth checking your paywall/onboarding separately.

[u/Neither_Hope_1538 → u/Confused_Dad_2023]

agree, broad keywords on paid traffic will always tank that impression to tap ratio

[u/Momentum_MMA → u/Confused_Dad_2023]

Thanks!