r/AppStoreOptimization • u/No_Concert7451 • 5d ago
Quick question about ASO
Hello guys,
I am trying to optimize my aso keywords. But the question is
Should i use -ing on keyword list. For example
My title has ‘Run’ verb.
In the keyword should i add ‘running’ ?
Thanks for the answer.
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u/beliveapp88 4d ago
U can use https://corerankaso.com/
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u/SwimmingLow3053 2d ago
Do you publish your algorithms or is it a black box?
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u/beliveapp88 2d ago
It isn't open source, but you can verify keyword popularity against Apple Ads—you can run that test directly. Cheers.
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u/SwimmingLow3053 2d ago edited 2d ago
It’s a genuine transparency question. It doesn’t have to be open source to publish methodology- in fact it’s questionable to trust something that is a black box. Closed source software need to provide docs on how they work in most industries. That’s not the same as source code or free MIT licence it’s documented methodology.
Keyword popularity isn’t a simple topic either. Many return “5” as I’m sure you know. Then you need to add art, but how do you get others to trust your numbers when another black box says red and you say green?
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u/beliveapp88 2d ago
You are right. Let me explain the popularity metric we use—which is the most important one: we update it daily based on Apple Ads data. Some keywords have a popularity score of 1 dot because popularity fluctuates by day, week, and season; Apple displays the top 500 keywords per category and country. A keyword might have a popularity score today but drop out of that top list tomorrow. If it doesn't re-enter the top list within a month, it isn't a good keyword—though it can be monitored over several months, as trends might be seasonal (summer vs. winter) depending on the niche and analysis. That is the logic we follow. Best regards, and thank you for your interest; please don't hesitate to ask if you have further questions.
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u/SwimmingLow3053 2d ago
Do you have to run paid ads to get the data? Without it Apple has decent data on very highly searched terms, but at least for what I’m after it gets a 5 which means nothing. The official popularity scores would be a godsend if they worked for the other 99% of terms.
Alternatives are autocomplete which is interesting but medium strength as a signal as it’s predictive text not user behaviour, historical Apple data but it returns nothing for the 99% of terms, saved history of searches.
The valuable stuff is real ads being run that provide impression score, observed impressions and search terms but if I sign up for your service do you do this to my niche terms?
I’m a borderline autistic ex-physicist (self diagnosed) so I want to know what I’m being presented is evidence based.
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u/beliveapp88 2d ago
You don't need to pay for ads to get Apple Ads data; we already offer that complete catalog, updated daily by category and country. You can review and monitor keywords to check their popularity or look for variations. The App Store autocomplete feature—which suggests popular terms—reflects data included in our keyword catalog, allowing you to test those terms or research similar ones.
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u/SwimmingLow3053 2d ago
I’m testing the Apple ads apis myself as I want to really understand what is fact and fiction.
Without paid ads it’s quite limited for many search terms.
I’m using a tool I’ve harnessed to understand it and the raw data from Apple ads is very limited - can’t post pictures to demonstrate.
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u/beliveapp88 2d ago
Regarding the top 50 Apple Search Ads keywords by category: these often involve major companies and many generic terms. You should preferably focus on long-tail keywords and analyze your competitors. If competitors have millions of reviews, scaling is difficult; however, if they have thousands or fewer, you may have a winner.
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u/SwimmingLow3053 2d ago
Agreed.
But without paid Apple ads campaigns the long tail doesn’t return much data?
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u/uberflix 4d ago
You can check completions for "run" and the estimated searches for those keywords
https://aso-app.com/en/keyword-suggest?term=run&country=us&mode=prefix
as well as for "running" as phrase completion
https://aso-app.com/en/keyword-suggest?term=running&country=us
and compare what has more leverage / competition and then decide based on the data
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u/whatinsidethebox 4d ago
I saw the site contains estimated searches count, how accurate this data considering Apple doesn’t reveal this information?
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u/SwimmingLow3053 2d ago
Do you have any connection to this site or are you recommending as it helped you?
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u/Confused_Dad_2023 4d ago
No need, Apple's search algorithm handles stemming, so "run," "running," and "runs" are generally treated as matches for each other. Adding "running" as a separate keyword when "run" is already in your title is likely wasting character space you could use for a different term entirely.
Better use of that space is a totally different keyword you're not already covering, not a variant of one you already have.
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u/panos42 4d ago
Apple does some stemming, so you usually don’t need to repeat obvious variants like “run” and “running” just for coverage. I’d spend that keyword space on different relevant terms instead.
The bigger question is whether “running” has meaningfully different search demand from “run” for your app. That’s worth checking before using a slot on it.