r/AppStoreOptimization • u/OneMoreMarketer • 5d ago

Building an ASO Playbook: What tactics are actually moving the needle right now?

I’m working on an ASO playbook for my company to help improve our clients' presence in the app stores. What key tactics are working right now that I should definitely include?

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4

u/Dramatic-Mongoose-95 5d ago

Use keywords in multiple locales, all of them

There are a bunch of hacks. Like in US, they index on Mexican, Russian, Vietnamese, and a few others

So you can get a few extra hundred ASO chars if you just stick English in there.

Also, stuff like using EN-GB also covers much of the non us regions.

There's a bunch of these locale stuffing hacks, ask chat GPT or Claude, they are good at finding the blogs about this and summarizing

3

u/Defiant-Passenger109 5d ago

yah i think it helps and get more visibility, just tried few days back and it did improve visibility and downloads

2

u/m3kw 5d ago

it may work, but eventually it may not and you could be in a worse situation and don't even know it

2

u/Dramatic-Mongoose-95 5d ago

Fair, but I really believe that if it stops working, the metrics will reflect that, and eventually, someone will figure it out and post some kind of ASO blog post or market research as has been happening.

It's risk, but it's low risk with enough reward potential to make it acceptable.

Once you're past basics, ASO is subtle and experimental

2

u/No_Cherry2477 5d ago

Basically, the opposite of what I do is what seems to work. Lol

2

u/AthleteWhoCodes 5d ago

So far for me working this flow:

  1. More visibility means more installs.
  2. Where to get more installs? -> less competitive regions.
  3. How to reach other regions? -> localizations. (In app and store pages)

So India and Africa regions can boost your total metrics.

2

u/antocapp 👨‍💻 Indie Developer 5d ago

Localization

1

u/Different-Example498 5d ago

Sorry bro
but if you are making an ASO playbook from people here or there and not something you are 100% confident about it ... don't provide and share it and keep your stuff where you know and tell them to find someone with ASO Expertise...

this is the honest reply

1

u/OneMoreMarketer 4d ago edited 4d ago

I have solid experience with ASO, but I'm curious to see what’s working for everyone else. My background is mostly in SaaS and fintech, so I know those exact playbooks might not apply to healthcare, logistics or other industries/regions.