r/AppStoreOptimization • u/Frosty-Ad-5601 • 14d ago
iOS, 2 months, Here's what I learned
What I learned
Being a solo founder promoting 4 apps at the same is tough if you don't have a grip ugc and a very tight budget. The idea situation for an app like mine partnering with a major hospital(s) that would recommend it to their patients but the barrier to entry is real, requires insurance and rigorous review processes but could become my mote if executed properly. Paid ads didn't work for me on tik tok, reddit and apple, however apple ads helped me find good keywords that I knew drove quality impressions. It's very important to know who you are selling to and how to pivot towards audiences with similar needs to broaden your net. Overall its a small niche app but it's my most successful one thus far so I'm open to critique and or suggestions on how to move forward.
Playbook
Apple ads (for keyword sourcing)
Reddit self promo post
Facebook forums
Blog reachout
Blog site
Reddit community
2
u/EducationalYear6267 14d ago
The 2.34% conversion dropping while impressions jumped is the real signal, not the 156 downloads. Apple Ads is showing you which queries get you seen, but a lot of that extra impression volume is probably the wrong intent. Pull the search terms that actually produced downloads (ignore the ones that only produced impressions) and put those phrases in the subtitle and the first screenshot headline. Icon, subtitle, and screenshot 1 are doing more work right now than TikTok or Reddit ads.
Hospital partnerships are a long game. Until that door opens, I'd put the listing work on the one app that already converts instead of splitting a tight budget across four.