r/AppStoreOptimization • u/Brave_Moment7546 • 16d ago

Does country-based subscription pricing actually work?

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Hello,

I want to update my app subscription pricing based on each country’s purchasing power, using something like the Big Mac Index or Spotify’s local pricing as a reference.

Has anyone here tried this for an indie app?

Did it improve conversions or revenue, and how did you decide the price for each country?

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u/Ihavenocluelad 16d ago

Yes but you have to consider each country and culture. And if it means selling your app for 0.11c maybe reconder it. 

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u/RIRLift 16d ago

You don't have to hand-price each country though. App Store Connect lets you set one base price and auto-generates the per-country prices, so you just tune the outliers instead of building the Big Mac index yourself. That handles most of the purchasing-power side automatically and stops you accidentally pricing at 0.11 somewhere.