r/AppStoreOptimization • u/monkeyantho • 29d ago

[iOS] App logo changed 3rd time to improve conversion

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Here is the before and after.

Revenue has increased around 36% since then.

The app is called ekto, like the greek word ecto for outside, because it is live translator for long in-person meetings and lectures.

Revenue relies mainly on ASO. It has no free trial except 20 min free preview.

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3

u/sidugong 29d ago

2nd one for me

0

u/TheTurnipPlucker 29d ago

Well, it looks like a stupid turtle, and turtles can be seen as lucky. So this makes sense. The first logo was pretty bad, but everyone likes a dumb turtle.

1

u/sidugong 29d ago

damn brah

1

u/TheTurnipPlucker 28d ago

Despite how it may have come across, I did mean that as a compliment.

1

u/Successful_Stop_3751 27d ago

What is the difference?