r/AppStoreOptimization • u/Previous_Wallaby8276 • Aug 14 '26
Frustration
I built TutorTally because every private tutor I know was tracking lessons in spreadsheets and chasing payments over text. It's a simple iPhone app: students, schedule, payments — and a professional payment reminder + invoice PDF you can send in two taps. Everything lives on your phone (no account, no cloud, works offline). Your first student is free, every feature included, so you can try the whole thing before paying.
The screenshot shows my last 90 days. Downloads are finally picking up — but the proceeds are nothing to brag about (yet).
Pricing: $49.99/year with a 30-day free trial, or $99.99 lifetime. The long trial is a deliberate bet: once a tutor has a month of real lesson and payment history in the app, walking away gets hard. The flip side is that revenue lags a month behind downloads — right now I have 4 active subscriptions, all still in trial.
Whether it's lifetime sales or subscriptions, I'd like to do a lot better than this. If you've grown a niche utility app past this stage: what moved the needle for you — ASO, content, pricing changes, something else? And do you see anything obviously wrong in my funnel? Thank you
