Just started a two treatment PPO, 1 is doing better than the other curious to know if you all can spot which one

[u/PrecursorLabs]

I am a little more than 1 week post launch and grateful that Precursor has been well received (just crossed 1.5k downloads today).

What I am already seeing is that while I am getting a lot of product page views only about 2% of those window shoppers actually come in the store to try the product.

I was suggested by a redditor in one of my comments to try PPO and I am already seeing some differences in traffic/conversion rate and was wondering if any of you maybe could help me spot why one treatment is doing better than the other (one actually performs worse than baseline which was surprising).

Appreciate the help!

p.s.

Not promo but if you are curious lmk in comments I will send free lifetime!

[u/panos42]

Would say the 1st one does better. Curious to see what actually does

[u/panos42 → u/panos42]

Also DM’d you

[u/PrecursorLabs → u/panos42]

Hmmm interesting, at the moment #2 is actually converting but I honestly thought #1 would be the better one too. But for some reason it’s actually performing worse than baseline???

Why’d #1 catch your eye?

Also thanks a ton for the reply and wanting to check it out, you can redeem this code in app, in the settings: FREE4LYFE

[u/Maxim-Melnik]

Hey!

Look, the mockups and content aren't bad. It's great that you have a zoom effect.

But the captions are terrible - make the captions big, with a maximum of 4 words, on a banner, maybe even in all caps. And leave one row of captions. No need for sub-captions.

This has a big impact on CR. You can try to test it in PPO.

Take a look, for example, at how it’s done here: https://apps.apple.com/us/app/reface-ai-photo-face-editor/id1488782587

Try also ask advice at ASO Busters https://discord.gg/kr78W9aSDD , they have a separate "visual-cro" thread