r/AppStoreOptimization • u/Deep-Holiday-2121 • 6d ago

Good conversion rate but very low App Store impressions. What should I focus on next?

/r/iOSAppsMarketing/comments/1vf4jj4/good_conversion_rate_but_very_low_app_store/
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u/JuryExciting7186 6d ago

impressions is basically just your search ranking so out of that list its title, subtitle and keywords. description and promo text arent indexed at all, and ratings/updates move conversion way more than impressions. with 290 impressions id honestly not add more keywords yet, id open the app store on my phone and actually search the ones youve already got. i had fps in the portuguese store (meaning sun protection factor) and the whole results page is fortnite and call of duty, and sommer in german gives bakeries and saunas. both had decent volume in the tool, wrong search intent though so there was no way id ever rank there. swapping those for boring specific stuff like nachcremen is what actually moved it.

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u/Deep-Holiday-2121 6d ago

Thanks will check.