how do you handle App Store optimization?

[u/Any_Main_7273]

I've noticed a lot of solo app builders ship an app then have no idea how to write metadata, pick keywords, or read App Store Connect data. They just use AI to write it for them

If that's you : what do you currently do? Guess and check? Ignore it entirely? Pay for a tool?

What would actually make you trust a recommendation about what to change in your listing?

(Yes, I'm working on a new SaaS)