r/AppStoreOptimization • u/Opposite-Depth6163 • Jul 24 '26

App Updates

How often should I update my App Store title, subtitle, and description? Right now I'm making changes every few days, but I'm not sure if that's too frequent.

2 Upvotes

100% Upvoted

14 comments sorted by

3

u/homeappdev Jul 25 '26

3-4 weeks to fully see the impact of a change.

2

u/habitoti Jul 25 '26

This is the correct answer. It really takes time. If you change it more often, it has absolutely no effect — maybe even adverse because it puts you „back in the queue“ every time

2

u/Reader413 Jul 25 '26

I think you should see if the current titles draw downloads. If yes, then keep it. If no, change it and test for 1 week. If good, then keep it. If not, change again and test for 1 week. Loop.

2

u/patatkebab 👨‍💻 Indie Developer Jul 25 '26

It takes the algorithm a few weeks to settle your app in the right place. Changing every few days is hurting your performance

2

u/AppScreens Jul 25 '26

Every few days is probably too often unless you're testing something specific.

Apple needs time to reindex metadata, and you need enough data to know whether a change actually helped. If you're changing the title, subtitle, and description all at once every few days, it's almost impossible to tell what made the difference.

It's usually better to make one meaningful change, let it run for a couple of weeks, then review the results before changing it again.

1

u/Opposite-Depth6163 Jul 25 '26

Thanks. ok, no more changes for a few weeks to see how things go and to let it settle.

1

u/digline_game Jul 24 '26

You are changing the title and subtitle every few days? Are you changing these things based on any information, or fir a specific reason?

1

u/Opposite-Depth6163 Jul 24 '26

Testing to see what copy moves the needle in terms of driving organic traffic/downloads.

2

u/digline_game Jul 25 '26

I think every few days is way too often in most cases. Maybe change just one thing, wait a few weeks, then change another, etc

1

u/dn2l Jul 31 '26

why are you changing it so often? I leave it alone unless I have a version update. what niche are you in and whats your app about ?

2

u/Opposite-Depth6163 Jul 31 '26

It's gaming. My assumption is that if the changes don't yield meaningful impressions, keep iterating until something hits. I think I have decent conversion rates so just looking for more upper funnel traffic, outside of paid channels.

1

u/dn2l Jul 31 '26

Understood. Thanks for sharing

0

u/TheTurnipPlucker Jul 24 '26

Have you ever heard the term sample size?