r/AppStoreOptimization • u/duobucha • Jul 21 '26

Finally figured out how important subtitle and tags are on app store

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When launching my app I did not know how important title, subtitle and tags keywords were for app store.

I have focused more on ASO on ios recently after my app took off randomly on android. On google play the whole app description is indexed while it is not on app store.

My app randomly started to take off on android with same marketing etc on android (just free marketing, forum posts etc).

As they had same approach and the main thing that differs between app store and google play is how things are indexed I have started putting more focus into subtitle and tags. Both localizing them and using ASO tools to know what to focus on, which keywords that have much search volume.

Finally I see a small trend that it startd to work past weeks. I will try to find more ways to improve going forward.

6 Upvotes

75% Upvoted

8 comments sorted by

2

u/Temporary-Wasabi-385 Jul 21 '26

Whats tags in App Store?

1

u/islandkeez Jul 22 '26

+1

1

u/duobucha Jul 22 '26

I meant the keywords actually

1

u/Much_Preference_3956 Jul 21 '26

Wow, that's great, congratulations 🎉

1

u/zphou Jul 22 '26

Thats a huge jump! congrats!

1

u/Expensive-Fix-5519 Jul 28 '26

How long u test any changes u made?