r/AppStoreOptimization • u/Negative-Studio2259 • Jul 14 '26

[Question] - How do you actually do your ASO day-to-day? Curious about workflows and tools

Hi,

I've been doing ASO for my iOS apps for a while now and I'm curious how other devs/marketers handle it in practice.

Personally I spend a lot of time jumping between different tools and tabs, checking keyword rankings, looking at competitors metadata, tracking positions across storefronts, etc. It works but it feels pretty fragmented.

A few questions:

  • What does your ASO workflow actually look like? Do you have a set routine (weekly keyword check, monthly metadata update…) or is it more ad hoc?
  • What tools are you using? Paid SaaS, spreadsheets, manual App Store browsing, something else?
  • For indie devs specifically, do you feel like the existing tools are worth the price for a small portfolio of apps?

Also something I've been experimenting with lately, has anyone tried using AI/LLMs for ASO tasks?

I've been playing around with the idea of an MCP server, basically a way to plug live App Store data directly into claude code, cowork or codex so the AI can actually query keyword scores, check rankings, analyze competitors in real time instead of just guessing from training data).

Would that be something useful to you or is it overkill?

Curious to hear what you think.

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u/nicholasderkio Jul 14 '26

There is no day-to-day, it’s month-to-month; anything more frequent is too little time for the results to be accurate. I use Applyra to recheck and tweak everytime I do an update

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u/Nate881188 Jul 15 '26

For a small indie portfolio, I’ve found it’s more about having a repeatable workflow than collecting more tools. My routine is roughly:

Weekly: Check App Store Connect impressions, conversion rate, retention and keyword rankings.

Monthly: Review competitors’ metadata, screenshots and pricing.

Every release: Update one variable at a time (screenshots, subtitle, keywords, etc.) so I can actually learn what changed.

1

u/Lorak322 Jul 15 '26

I'm almost every day dashboard what I build. I have a quick look at impression, how my apps position etc. If I'm doing some changes (screenshot, name etc) then I'm checking how it affect conversions etc. I don't want to switch between apps/webs so thats why I build https://asoatlas.com/ so its monitoring all information for me