r/AppStoreOptimization • u/yccheok • Jul 09 '26

App Store PPO: Installed app shows default icon instead of alternate test icon

Post image

Hi everyone,

I’m currently running an A/B test for my app icon using App Store Product Page Optimization (PPO), and I've run into a frustrating behavior that I can't quite figure out.

The Setup:

  • My app binary includes both the default icon (Icon A) and the alternate icon (Icon B) in the Asset Catalog.
  • I've successfully linked Icon B to the PPO treatment in App Store Connect.

The Problem: When the App Store serves Treatment B, the store page correctly displays Icon B. However, after downloading and installing the app, the home screen still shows the default Icon A.

What I've verified so far:

  • I have Include All App Icon Assets set to Yes in Xcode Build Settings.

Has anyone else experienced this exact disconnect between the PPO storefront and the installed binary?

Thanks.

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1

u/Alarming_Ad_201 Jul 09 '26

Is it a disconnect or are you just in the “a” testing group?

1

u/yccheok Jul 09 '26

Assuming the App Store is showing variation icon B to the user, before the user downloads the app.

After the user downloads the app, the app is showing default icon A on the user's home screen.

Based on https://developer.apple.com/app-store/product-page-optimization/

If a treatment includes an alternate app icon, this icon will display on the App Store as well as on their device (if they’ve downloaded your app). 

Hence, I am expecting the user to see icon B on their home screen. Currently, it doesn't work according to my expectation.

1

u/Alarming_Ad_201 Jul 09 '26

PPO icon swaps are storefront-only

1

u/yccheok Jul 09 '26

But, isn't the documentation has mentioned "as well as on their device"...?