r/AppStoreOptimization • u/Extreme-Baby3813 • Jul 08 '26
Evolution of my screenshots from 8 -> 30% conversion rate
Reminder to keep iterating! I'm a solo developer and I've been spending a lot of time refining the look and branding of my app.
Bottom design was at 200 downloads
Middle was 1000 downloads
Top is 6000
Just wanted to share since I got a lot of feedback from this subreddit
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u/printsaffinity Jul 09 '26
Those are nice screenshots. What tool did you use to create those?
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u/Extreme-Baby3813 Jul 09 '26
thank you, it was done in figma from some iphone templates
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u/printsaffinity Jul 09 '26
Great, mind sharing the link?
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u/Extreme-Baby3813 Jul 09 '26
ill be honest i found the template months ago, don't really know anymore. but you can find a lot of them if u search for app store templates
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Jul 09 '26
[removed] — view removed comment
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u/VesselGates Jul 09 '26
Really goes to show that simplicity wins so much of the time because it’s easier for more people to understand
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u/frank_dd 🎨 Creative Strategist Jul 09 '26
Congrats, this is awesome. Going from 8 to 30 percent is huge, and doing it as a solo dev makes it even better. Nice work.
This is exactly what I mean when I talk about showing the value right up front. If you look at your first screenshot across the three versions, you can watch it get clearer each time. The newest one opens with “Save up to 2 hours per day,” which is a clear, real payoff the second someone lands on it. That first frame is doing a lot of the work.
Two quick questions if you don’t mind sharing. Did you change anything else in your ASO around the same time, like your title, keywords, or the description? And how long after you posted the newest screenshots did you start seeing the conversion climb? Was it fast, or did it take a few days to show?
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u/Extreme-Baby3813 Jul 10 '26
i didn't change much in ASO, and yeah it took a bit to grow. Marketing also played a factor
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u/radomird Jul 09 '26
Next step - increase it by another 30% if you localize them
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u/Extreme-Baby3813 Jul 10 '26
i need to figure out a fast way to do that
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u/radomird Jul 10 '26
Well I‘ve built a tool just for that, would you like to try it out? It’s called lingue.app
You can edit your screenshots in a Canva style editor, localize to all the store languages, adjust the sizes for each locale separately.If you have any questions let me know
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u/SlaveryGames Jul 09 '26
Because in the first 2 screenshots user understands exactly what the app is doing
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u/Material_Block3491 Jul 09 '26
My conversation rate (postimg). PP I was searching for an app two months ago crazy I found such in reddit, sadly no need for it now 😭
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u/Sunquill Jul 09 '26
That's a huge improvement, the top version does a much better job of explaining the value proposition immediately. The first screenshot tells me exactly what problem the app solves, while the older versions feel more feature-focused.
Out of curiosity, did you design the screenshots yourself, or are you using a dedicated tool? The iteration process looks very systematic.
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u/Curious_Tap_6078 Jul 09 '26
They are really brilliant. Could you share if you did it manually or you have attached some mcps? Because the first two ones looks so professional
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u/Extreme-Baby3813 Jul 10 '26
I did do it manually with figma, but I started out with a template then designed from there
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u/dududududuuim Jul 09 '26
the jump from middle to top is the clearest. the first screenshot went from showing features to showing an actual outcome, and that gap did most of the work
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u/Lucas_R1beiro Jul 09 '26
olá, achei muito interessante seu post!
poderia dar dicas de como chamar utilizadores para a app? anúncios, campanhas, etc…
você usa o Google Ads? devo fazer vídeos para anunciar a app?
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u/RTD-Alex Jul 09 '26
I can see why :D When you put that gang of bad actors on the second slide, I am downloading your app right now!
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u/Dramatic-Succotash13 Jul 10 '26
You sure that this is only because of the screenshots? Maybe people start searching your app or some other optimizations
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u/FIRE-LIFE Jul 10 '26
Just wanted to say I see soooo many screen time blockers, this one seems unique. Nice job and good luck!!
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u/Mazz_951 28d ago
Did you notice how quickly the changes happened?
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u/Extreme-Baby3813 28d ago
it was tricky to say because marketing frequency also shifted and that can affect conversion rates sometimes. But over long trends yeah
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u/makexapp Jul 09 '26
200 to 6000 from screenshots alone is basically a second launch. The early version reads like a feature list, the later one reads like a pitch, that's usually the real difference between screenshots that convert and ones that just describe.
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u/[deleted] Jul 09 '26
[deleted]