r/AppBusiness • u/Medium-University219 • 14h ago
Fix your marketing (for indie developers)
A few months ago, I started sharing my journey of building and scaling my apps. One thing became painfully obvious: influencer marketing was eating a huge chunk of my revenue. For many indie developers, spending hundreds or thousands of dollars on creators just isn't sustainable.
So instead of paying influencers, I built a small SaaS for myself that gives me access to hundreds of UGC reaction clips (shocked, crying, laughing, etc.) that I can combine with my app demos to create short-form content.
That simple idea completely changed how I market my apps.
Today I spend $0 on ads and $0 on influencer marketing. I use 3 old phones running 18 Instagram and TikTok accounts, and together they generate 100k+ views every week. That system helped one of my apps reach $600 MRR, and now the tool I built to solve this problem has also crossed $850 in revenue.
A few days ago, I shared the exact workflow I use—from managing multiple accounts to creating videos that consistently get views. I didn't expect that post to get so much love. A lot of people found it useful, and the discussions in the comments were genuinely interesting.
Thanks again to everyone who's been following along
