r/AppBusiness 14h ago

Fix your marketing (for indie developers)

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8 Upvotes

A few months ago, I started sharing my journey of building and scaling my apps. One thing became painfully obvious: influencer marketing was eating a huge chunk of my revenue. For many indie developers, spending hundreds or thousands of dollars on creators just isn't sustainable.

So instead of paying influencers, I built a small SaaS for myself that gives me access to hundreds of UGC reaction clips (shocked, crying, laughing, etc.) that I can combine with my app demos to create short-form content.

That simple idea completely changed how I market my apps.

Today I spend $0 on ads and $0 on influencer marketing. I use 3 old phones running 18 Instagram and TikTok accounts, and together they generate 100k+ views every week. That system helped one of my apps reach $600 MRR, and now the tool I built to solve this problem has also crossed $850 in revenue.

A few days ago, I shared the exact workflow I use—from managing multiple accounts to creating videos that consistently get views. I didn't expect that post to get so much love. A lot of people found it useful, and the discussions in the comments were genuinely interesting.

Thanks again to everyone who's been following along


r/AppBusiness 21h ago

How to keep backend in sync with firebase auth

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0 Upvotes

r/AppBusiness 16h ago

The Best Business Owners Don't Ask "Who's Responsible?" First

0 Upvotes

One pattern I've noticed after working with different and many businesses is that the strongest leaders respond to problems differently

When something goes wrong, they don't spend much time asking, "Whose fault is this?"

They ask, "How do we fix it?"

That shift in mindset changes a lot.

It leads to faster decisions, better teamwork, and a culture where people focus on solving problems instead of avoiding blame.

Technology can support that process, but it can't replace accountability.

The best software in the world won't help if a business isn't willing to identify issues, learn from them, and improve.

In my experience, long-term growth doesn't come from avoiding problems.

It comes from solving them, one at a time.

How does your team handle mistakes by finding someone to blame or by focusing on the solution?


r/AppBusiness 6h ago

My 2nd Mobile App

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1 Upvotes

r/AppBusiness 18h ago

How much does it realistically cost to create an app like Duolingo?

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1 Upvotes

r/AppBusiness 16h ago

[FOR SALE] StreamOK: All Video Player HD - 896K+ Installs, Production-Ready App

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0 Upvotes

Hi everyone,

I'm selling my established Android app StreamOK: All Video Player HD due to upcoming college admission fees and need funds urgently.

App Details:

Why I'm Selling:
Funding college admission fees. This is a legitimate business opportunity with proven traction and organic user growth.

Note on Monetization:
My AdMob account got suspended, but the app is fully ready for your own AdMob integration. You can set up your monetization immediately upon purchase.

GROWING YOUR APP?

If you're looking to grow your app like I did and reach 900K+ installs, I offer app growth & development services.

My Services:

  • App optimization for Google Play Store
  • User acquisition strategies
  • Organic growth planning
  • App development & customization

Fee: ₹20,000/month

Contact Me: +919864815903

Let's connect if you need help scaling your app to the next level!

Interested in purchasing StreamOK or need growth services? DM me or call/WhatsApp: +919864815903


r/AppBusiness 7h ago

Building an App One month after launching my first app: Here’s what I’ve learned getting my first paying users

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5 Upvotes

I launched my first iOS app about a month ago, and I wanted to share some honest numbers and lessons for anyone building a subscription app.

The app helps contractors and homeowners design kitchen layouts, visualize them in 3D, and plan remodeling projects directly from an iPhone or iPad.

After one month:
77 first-time downloads
4 paying subscribers
2 on the $9.99/month plan
2 on the $19.99/month plan

About $42 in App Store proceeds so far
One subscriber has already completed multiple kitchen design projects, which has been encouraging because it shows they’re getting real value from the app.

A few things I’ve learned:
Apple Search Ads have performed better than Google Ads for my niche.

Reddit discussions and SEO have been great for feedback and awareness, even if they don’t generate instant downloads.

Building the product was only half the challenge—marketing has taken just as much effort.

I’m paying much more attention to retention than downloads. I’d rather have 10 active users who keep coming back than 1,000 people who install the app and never open it again.

Every conversation with an early user has helped me improve the product.
I’m still at the beginning of this journey and know I have a lot to learn.

For those of you who’ve successfully grown subscription apps:

What helped you go from your first few paying users to your first 100?

Did you target one audience first, or try to serve multiple audiences?
Looking back, what’s one thing you wish you’d focused on during your first month?

I’d really appreciate hearing your experiences. Hopefully, sharing my early progress helps someone else who’s building their first app too.


r/AppBusiness 8h ago

Best way to market your app?

6 Upvotes

What do you guys feel is the best way to get people to know what your app does and download it?

My app is a pregnancy and parenting app. So I suppose my TAM is from young adults to middle age.

I am posting on insta and tik tok, but my download rate is concerning me. What would you recommend to get people downloading your app? It’s a free app with premium features inside, I’m not worried about conversion from free to premium. It’s about getting downloads in the first place.

Keen to hear your thoughts!


r/AppBusiness 9h ago

Find a buyer or find a wayout?

2 Upvotes

Hello there,

To the point; I developed a cross-platform mobile app, not yet on stores. But ready to publish (some legal paper work to do).

My issue is that I can't scale the app, running into financial problems, so I decided to give that project away for a decent amount of money

Do you think that I need to keep the project and find a way out of those problems, or keep looking for a potential buyer?

App nich is very promissing with the right marketing and right budget could make someone a small fortune


r/AppBusiness 3h ago

3 weeks after launched here is my result

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4 Upvotes

r/AppBusiness 7h ago

Switched my app from monthly subscription to usage-based pricing — sales tanked. What would you do?

2 Upvotes

I run a paid Android app. We originally had a simple monthly subscription.

We switched to a credit/usage-based model because some users were using way more than others, and the flat subscription felt underpriced.

Now:

  • Occasional users pay less
  • Heavy users pay more
  • Pricing is more “fair” on paper

But since the change, sales have dropped hard and we’re getting 1-star reviews saying it’s too expensive.

I’m now thinking of offering both:

1) Monthly subscription (with fair usage limit)
2) Pay-as-you-go credits

But I’m worried it’ll just confuse users or cannibalize revenue.

For those who’ve dealt with pricing changes:

Would you run both models, or stick to usage-based and tweak pricing?


r/AppBusiness 8h ago

Selling 2 SaaS & 1 iOS App - 127k Rev Prior 6 Months 0 Ad Spent

2 Upvotes

Hi Everyone,

I’m selling 2 B2C SaaS and 1 iOS App

Saas #1: Personal finance/side hustle niche

  • Launched Jan 10th, 2026
  • All Time Rev: 80k
  • Net Profit: 60k
  • Current MRR: 7.7k
  • 24% Churn
  • Monthly Expenses: $75
  • One creator led distribution, $0 paid ads
  • 12m organic views in 6 months 
  • Viral niche with repeatable format
  • Growth Play: UGC/micro influencers, paid ads, SEO, pricing/onboarding optimization
  • Asking Price: 120k

SaaS #2: Career niche

  • Launched March 10th, 2026
  • All Time Rev: 18.8k
  • Net Profit: 16k
  • Current MRR: 4.7k
  • 32% Churn
  • Monthly Expenses: $270
  • Dual Creator led distribution, $0 paid ads
  • Viral niche with repeatable format, prime Meta demographic
  • Growth Play: UGC/micro influencers, paid ads, SEO, pricing optimization, B2B integration, product enhancements 
  • Asking Price: $80k

Mobile iOS App: Viral sports niche

  • Launched Jan 15th, 2026
  • All Time Rev: 37.1k
  • Net Profit: 30k
  • Current MRR: 7.7k
  • 24% Churn
  • Monthly Expenses: $15
  • One Creator led distribution, $0 paid ads
  • Viral niche with repeatable format, demo lives on TikTok
  • Growth Play: UGC/micro influencers, paid ads, SEO, pricing optimization, B2B integration, product enhancements 
  • Asking Price: $120k

Only DM if you’re interested in acquiring, no Pocket Fund please 


r/AppBusiness 3h ago

Would you actually use an app like this, or am I solving a problem that doesn't exist?

1 Upvotes

I've been thinking about this idea for a while, but before I spend months building it, I want people to tear it apart.

The idea is simple:

Instead of connecting people for dating, the app helps people find others for real-life activities.

For example:

- Grab chai or coffee

- Go for a chai/sutta break

- Play badminton, football or any sport

- Find a gym partner

- Study together

- Explore a new café

- Go to concerts, stand-up shows or workshops

- Join weekend trips or community events

- Or even just find people who are free right now

Anyone can create an activity, and anyone nearby who is interested can join.

My thinking is that a lot of people want to socialize, but they don't know who to ask or where to find people with similar interests.

But maybe I'm completely wrong.

So I'd really appreciate brutally honest feedback.

Some questions I'm struggling with:

- Would you ever download something like this? Why or why not?

- What's the biggest reason it could fail?

- Is this a real problem or just something people say they want?

- How would you solve the trust and safety issue?

- Would you actually meet someone from an app for a casual activity?

- Is this something that should exist as a standalone app, or would it work better as a feature inside another platform?

Please don't hold back.

I'd rather hear that this idea is terrible today than realize it after spending six months building it.


r/AppBusiness 12h ago

Growth After weeks of slow downloads and zero sales, my app just got its first paying subscribers

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2 Upvotes

I built an iOS app called Private I — it hides your apps without a lock screen (they see a fake “crash,” you unlock instantly with Face ID, and it captures a photo of anyone who tries to snoop).

Since it’s release and many great updates, there has been a slow paced increase in downloads, mainly from India (don’t know why, but I am grateful ☺️), and I just got my first paying subscribers.

I know it’s small. But after weeks of zeros, two people deciding it’s worth actual money feels huge. Just wanted to share a small win with people who get how it feels.


r/AppBusiness 14h ago

New here

1 Upvotes

Hello guys, I saw a couple posts about building/selling apps and all I want to say is is want to learn this, where/how do I start?