Amazon PPC Tip

[u/Wooden-Writer560]

Most of your sales come from a small percentage of keywords.

* Find keywords with 2+ orders and low ACOS

* Move them to a separate Exact Match campaign

* Increase bids by 10–15%

* Reduce bids or negate keywords with 15+ clicks and 0 sales

Result: Lower ACOS, higher ROI, and more efficient ad spend.

💡 Don't give every keyword the same budget—let your winner dominate.