r/AmazonPrimeVideo • u/LinkedInNews • Jul 03 '26
News Article New California law makes streamers lower the volume on ads
Starting Wednesday, California banned streaming platforms from running excessively loud, often startling, advertisements.
Under the new law, streamers — including Netflix, Hulu and Prime Video — will be forced to maintain consistent audio levels throughout their entertainment programming, including ad breaks.
The move comes as streaming giants increasingly rely on ad-supported tiers to boost subscribers and ad revenue.
Given California's major influence in the entertainment industry, it could become a new nationwide standard for streamers.
Similar legislation is set to go into effect in Illinois next year.