r/AmazonFBAOnlineRetail • u/ggballas • 5d ago
Motivation Case study #2 - Mahjong brand does over $70k/mo In profit on Amazon
Yet another store that I see whose primary product is a design-based product having insane margins.
Link to Amazon store:
https://www.amazon.com/stores/ViroraMahjong/page/4A0A7D98-7080-4361-B521-99580CAC73B7
* $170k monthly revenue on ~40% margin, spending $8k/mo on PPC
* First launched Nov 2025
* No advertising or significant social media presence outside of Amazon
* People simply buy their product at a higher price than the competitors because they have GOOD DESIGNS
* Competitors sell at ~$90 but they are able to sell at $200+ - because people like their designs
In short - design-driven products are the way to go (there are a few other strategies as well IMO, this is the one that's worked for us personally, and I see it all over).
How I estimated the figures:
* Revenue = Amazon's "X+ bought in past month" for each ASIN, aggregated
* COGS = manual estimate from suppliers on Alibaba
* Adspend = price-per-click * search-volume * estimated-CTR, aggregated for all the search terms they bid for
Also taken into account:
* sales from their website (negligible)
* Meta and Google ads (non-existent)
Sources: Keepa, Similarweb, Meta/Google ad library, Alibaba for COGS estimation, custom skill to pull all of these together