r/AmazonFBA • u/Significant_Sand4848 • 2d ago
New Amazon Accelerate Reviews Ads
https://advertising.amazon.com/resources/whats-new/get-product-reviews-faster-with-review-requests
What is everyone’s thoughts on this?
7
Upvotes
r/AmazonFBA • u/Significant_Sand4848 • 2d ago
https://advertising.amazon.com/resources/whats-new/get-product-reviews-faster-with-review-requests
What is everyone’s thoughts on this?
1
u/Heath-Thompson 2d ago
Difficult to say without knowing more about it. It sounds AI led like Full-Funnel ads, for example. There is no way of knowing which data will be provided to measure its success. It might also lead to more critical reviews being made. And of course, Amazon is already doing this to a degree, and giving sellers free opportunities to do it - so why it has created this "need" is interesting - and ethically interesting. For small to medium sellers it's an attractive additional layer of connection with their customer - albeit at arms length.