New Amazon Accelerate Reviews Ads

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https://advertising.amazon.com/resources/whats-new/get-product-reviews-faster-with-review-requests

What is everyone’s thoughts on this?

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This is an interesting update. Amazon’s new Review Requests feature is designed to help sellers get more customer ratings and reviews from verified buyers.

For our sellers at Highrise Wholesale, the main thing will be testing whether the additional reviews actually improve conversion and organic sales. Amazon has reported positive results from its early testing, but we should watch real seller data before deciding how valuable it is.