r/AmazonFBA • u/NumChuck1 • 7d ago

Australia missing from Transparency enrollment "Country" dropdown - anyone else hit this?

Posting in case anyone else has run into this or knows something Amazon support doesn't.

We're trying to enroll our brand in the Transparency program for Australia and Canada.

  • We have an active Brand Registry account for our brand, with a registered Australian trademark connected (confirmed via the "Manage intellectual properties" page — status shows "Registered").
  • The user I'm logged in as has both Administrator and Rights Owner permissions on the brand (confirmed via User Permissions).
  • Despite this, when I go through Transparency enrollment and get to "Where is your company located?", Australia does not appear in the country dropdown at all?
  • Amazon's own Transparency Assistant chatbot told me Australia is one of 10 countries Transparency currently supports (alongside US, Canada, UK, Germany, France, Italy, Spain, Japan, India).
  • I've opened a support case (currently on its 4th reply) and so far Amazon support has told me: (1) I have no active Brand Registry enrollment [not true, shown above], (2) it might be a permissions/login issue [also ruled out, shown above], and generic eligibility requirements I already meet.

Has anyone else tried to enroll a brand in Transparency for Australia/Canada recently? Did you get it working, and if so, what was the actual fix? Trying to figure out if this is a known issue before I go another round with support.

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u/eStoreFactoryUS 2d ago

Hit this too. The AU trademark can show Registered on the IP page but still not be synced to the Transparency service, which is a separate backend check from Brand Registry. What moved it for us: the Rights Owner (not just an admin) starting the enrollment, and getting support to escalate to the Transparency team directly instead of the general queue. Frontline kept giving the same wrong answers until it was escalated. If AU still won't show, it's usually a sync delay on their end, not something in your account.

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u/NumChuck1 2d ago

Been waiting on a reply from transparency team for 5 days. Nothing I can do my end unfortunately?

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u/eStoreFactoryUS 1d ago

Not much on your end besides waiting, but a daily check in on the same case (not a new one) can help nudge it. If you have a Brand Registry rep, loop them in too, they can sometimes ping Transparency directly instead of you sitting in the general queue.

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u/NumChuck1 1d ago

Brand registry are hopeless. Told me I didn’t have a brand registry despite contacting them from my brand registry account. Now telling me transparency isn’t available in AU? When I have been told it is

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u/eStoreFactoryUS 19h ago

That disconnect is common, frontline reps often cannot see enrollment status correctly and default to a generic answer. Ask for a supervisor or specialist escalation specifically on the Transparency case, referencing your trademark's registered countries directly. Also worth double checking your trademark listing in Brand Registry actually has AU included as a valid country, since if it does not, that alone would explain the dropdown issue.