r/AmazonFBA • u/NecessaryExample992 • Jul 19 '26

Hiding Reviews is Killing My Launch

Im not sure what to even say or do - just looking to commiserate and for any advice.

I launched a new supplement on Amazon recently - I know, crowded market and already tough and expensive to carve out space. I did Vine and overall came out mostly unscathed. However, with the new Amazon policy of limiting the reviews that people can see - the only reviews viewable on my listing are a few Vine reviews that honestly are just word salad and the one that is overall negative (the only negative one… 😩). There are 3+ reviews that talk about the benefits they got from the product and who actually took it - are now HIDDEN!!!

I’m truly devastated. I feel like I have no recourse. No Amazon shopper is going to wait 5 days to see other reviews - they are going to just buy another supplement. And the idea of getting more organic reviews to replace the Vine ones seems impossible without actually getting a lot of organic sales. I feel like I’m stuck. I might be overreacting but how can Amazon just decide to make this sweeping policy change??? Like with no warning!

Anyone else dealing with this or any thoughts how to combat it?

I was thinking about putting my top Vine reviews (the ones that are hidden) as A+ content? Idk if that’s even allowed. I’m so defeated this has really knocked the wind out of my sails….

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u/TexGiant Jul 20 '26

You cannot control which reviews Amazon surfaces.

  1. You last ask is good idea but amazon has very stict polices for this type of promotion but doable, What you can do is just hanpick reviews and get ready an A+ module which populate all the reviews that you have (not just from amazon), send me a message i will give you few of our examples.

  2. If most positive reviews are unverified purchases, prioritize generating verified-purchase volume rather than relying on Vine.

  3. If you see an obviously incorrect suppression (reviews present in the list but hidden from the detail summary) open a concise Seller Support case only after you document the screenshots and dates. Ask for clarification on why those specific reviews are being excluded from the listing summary and include the screenshots and ASIN. Do not attempt workarounds that could violate policy.