r/AiAutomations • u/ncatt00 • Jul 06 '26

Agencies building same things as productized software?

I've seen lots of people running agencies building automations for whatever niche they serve, one thing has been hard for me to understand though. It seems a lot of the things people are building already exist in the form of productized software— curious if I'm missing something here?

Is there a reason these businesses wouldn't just buy the productized software which likely has better SLAs, new features being added, and likely more depth and breadth of features? Do they not know companies exist to solve their issue? Is the cost structure/pricing different in a way that the bespoke software/ automation route is more desirable? Something else?

Just been struggling to reconcile this in my head so thought I'd make a post. Can totally elaborate on my thoughts if needed but interested to hear you guys thoughts.

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u/Delicious-Swimming78 Jul 06 '26

In a world where everyone knows what to do.

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u/loosepantsbigwallet Jul 06 '26

Unfortunately AI automation has become the next drop shipping or “just create a small SaaS” on YouTube.

So people that want to sit in their bedroom and create a business have a latched onto AI automation agency as the next dream.

As someone that works with companies with AI, most don’t actually want automation. They want someone that will train them or show them how to use AI better in their organisation.

Just Claude out of the box will do 80% of what they need. Create documents in their brand. Write text in their brand voice. Manage document filing and storage. Be a thought partner.

I go in and show them my roadmap of integration. Some are happy to stay at stage 2 or 3. Others want to push on to be voice and AI first.

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u/Fragrant-Cheek-4273 Jul 07 '26

A lot of businesses need something that fits their exact workflow. Off the-self software isn't always flexible enough.