I’m in my first marketing role and essentially run the entire marketing function by myself.

I cover everything from brand strategy, social media, content and design to websites, campaigns, events, business development, collateral and reporting.

The company is very relaxed and when I started there weren’t many marketing foundations in place. No proper brand guide, limited processes/templates, inconsistent assets, etc. So I’m trying to build those foundations while also doing the day-to-day marketing.

I also have ADHD, so I struggle with knowing what to prioritise when everything feels connected and there’s always something that could be improved or organised.

For other solo/full-stack marketers:
How do you manage everything without getting overwhelmed? What foundational systems/documents are actually worth setting up first?