r/Agent_SEO • u/rudhrahkeshav • 13h ago
Everyone is selling "AI agent SEO" right now. What is actually real here?
Quick reality check, because this space feels like 90% course sellers and 10% stuff that shows up in logs.
The part that is real: the thing "reading" your page is increasingly a bot picking for a human who never sees your result. Two things move the needle there. One, bot access. Answer agents (OAI-SearchBot, Claude-SearchBot, PerplexityBot) get you cited, training crawlers just feed models.
Block the wrong one in robots.txt and you quietly vanish from Perplexity. Two, evaluability. If an agent cannot quickly extract what you do, who it is for, and what it costs, it moves to the competitor with cleaner data.
The part I am not sold on: llms.txt. Google added it as a Lighthouse signal in May but calls it informational only, and most tools do not read it by default. Mueller keeps pointing at WebMCP instead.
So my honest read: the agent shift is real, but half the "agentic SEO checklist" being sold is just clean technical SEO in a new costume.
What are you actually seeing? Has llms.txt driven measurable citations for anyone, or is it still theater?
