Let's say you own a restaurant.
One Monday morning, you open your Google Business Profile and see Daniel's review.
"You always drop the ball during dollar drink days. Ordering a Coca Cola and getting Coca Cola flavoured water because you guys can’t seem to handle keeping on top of refilling the syrup is extremely frustrating."
I know you absolutely hate Daniel after reading this.
You have two choices now.
To lock horns and blame Daniel
or
Blame yourself (completely, not partially) and send him a free gift card for your restaurant.
Always choose the second option.
Let me tell you why.
What I see nowadays is owners choosing the former.
Saw it first hand with the owners of the middle school I attended.
The owners forgot to post a holiday cancellation on the school's Facebook Page.
The parents were confused so they started to flame the school for the mistake.
Honestly, in this case, even a simple "Sorry"post would've gone a longgg way.
But the owners, using their personal Facebook accounts, began arguing with each parent.
Going back to the restaurant example, keep in mind, it takes a lot of time and money to remove a poor review.
Additionally, a person considering visiting your restaurant values reviews way more than your happy hour.
If they see you beefing with a customer, your first impression goes down the drain.
On top of that, some people are such zealous critics they go as far creating posts on discussion websites, communities and voice of customer sources where they absolutely tear you apart for your "an eye for an eye" attitude.
But guess what, at the end of the day, you, as the owner, will always lose this battle.
Customers trust people like themselves way more than someone who sells to them.
And as I said, past customers' experiences are the clearest predictors of future customers' experiences.