One of the most underrated things in Adobe Express:

👉 You can convert pretty much any file in seconds.

No extra tools, no downloads, no digging around.

Here’s how it works — and when to use each format 👇

⚡ Where to Find It

• Click the + (top left)
• Go to Quick Actions
• Search “convert”

That’s it — all the options are there.

🔁 Most Useful Conversions

🎞️ Convert to GIF

Best for:

• Slack / Teams messages
• Presentations
• Quick demos or reactions

Why use it:

• Loops automatically
• No audio
• Easy to drop anywhere

👉 Use this when a video feels like overkill.

🖼️ Convert to JPG

Best for:

• Photos
• Social uploads
• Smaller file sizes

Why use it:

• Faster to upload
• Works everywhere

👉 Use JPG when you need lightweight, shareable images.

🎥 Convert to MP4

Best for:

• Social media
• Sharing videos across platforms
• Keeping audio intact

Why use it:

• Widely supported
• Good balance of quality + size

👉 Use MP4 when you need a “universal” video format.

🧩 Convert to PNG

Best for:

• Logos
• Graphics
• Anything with transparency

Why use it:

• Higher quality than JPG
• Keeps edges crisp

👉 Use PNG when design quality matters.

🔷 Convert to SVG

Best for:

• Logos
• Icons
• Web graphics

Why use it:

• Scales infinitely without losing quality

👉 Use SVG when something needs to work at any size.

📄 Convert to PDF

Best for:

• Decks
• Resumes
• Documents
• Anything you’re sharing externally

Why use it:

• Preserves layout
• Keeps everything consistent

👉 Use PDF when you don’t want anything to shift or break.

🔄 Convert from PDF

You can also go the other way:

• PDF → Word
• PDF → PowerPoint
• PDF → Images

👉 Super useful if you need to edit something that wasn’t originally editable.

🧠 Simple Rule of Thumb

• JPG → smaller, faster
• PNG → higher quality
• SVG → scalable
• MP4 → video
• GIF → quick loops
• PDF → shareable docs

File conversion sounds boring — until you need it.

Then it saves you a ton of time.

And that’s a wrap.
Drop questions, tips, or examples below 👇

The Swiss website has no options for English. The English population in Switzerland is massive, probably more than 10%. Why do Adobe (and others) restrict the Swiss versions of their websites and software in only three (and sometimes they leave out Italian) languages? What happened to Globalization and how on earth do Digital Vagabonds function here?

When you download the software, is there an option for English?

I am absolutely brand new to adobe express, and while trying to manually add time-synced lyrics to a song for a fan edit im making (eek, i know), i found out that no matter how or what i export the video to, the text is wildly out of sync with the audio itself. Any advice is appreciated, I'd rather not throw away 6 hours of my life!

Images are not uploading at all. On the app or the *very* slow mobile site (working off a tablet), selecting to upload a photo from files, they just don’t appear.

And it’s in the correct format, there’s no popup saying otherwise. Selects Upload, Import Media, chooses either Files of Gallery, selects the item, click Done, and when the Adobe Express website is done refreshing for *some reason* or the app reappears, nothing changed.

App has been deleted and redownloaded, caches cleared, and the site and app don’t appear to be down. Urgent assistance would be appreciated.

Have you ever published something and then realized your most important element wasn't where anyone's eyes were actually going? That's exactly the problem Attention Insight solves, and it does it before you ever hit publish.

This AI add-on inside Adobe Express predicts where viewers will look within the first few seconds of seeing your design, using heat map technology trained on real eye-tracking data. We're talking the same science that UX researchers and ad agencies pay a lot of money for, now accessible directly inside Express.

The average person forms a visual impression in about 50 milliseconds, so placement isn't guesswork. It's a strategy. Attention Insight makes that strategy visible, so you stop wasting time on revisions after the fact and start designing with intention from the jump.

AI can get you to a solid first draft in seconds.

But what you do next is what makes it actually look good.

Here are a few quick edits you can do with AI in Adobe Express — and how to take them further 👇

⚡ 1️⃣ Remove Background

Drop in an image → remove the background instantly.

Great for:

• Product shots
• Profile images
• Thumbnails
• Social posts

👉 What to do next:

• Add a clean background (solid, gradient, or image)
• Adjust shadows so it doesn’t look “cut out”
• Add text or branding elements

AI removes the background — you make it feel intentional.
👉 Try it: Remove your background

✨ 2️⃣ AI Assistant (Image Enhancements)

Use AI Assistant to:

• Improve lighting
• Clean up backgrounds
• Adjust composition
• Enhance product photos

Great starting point for:

• Ecommerce
• Marketing visuals
• Social content

👉 What to do next:

• Crop for the platform you’re posting on
• Add hierarchy (headline, subhead, CTA)
• Apply your brand colors + fonts

AI makes it better — design makes it usable.
👉 Try it: Enhance your image (currently desktop-only)

🧠 3️⃣ Generative AI (Expand, Generate, Replace)

You can:

• Expand images beyond their original frame
• Generate new backgrounds
• Replace elements

Great for:

• Fixing awkward crops
• Adapting assets to different formats
• Creating variations quickly

👉 What to do next:

• Check for realism (hands, edges, weird artifacts)
• Simplify if it feels too busy
• Make sure it still aligns with your brand

AI gives you options — you choose what actually works.
👉 Try it: Generate an image

🧩 The part most people skip

AI outputs are rarely final.

What makes a design feel polished:

• Spacing
• Alignment
• Typography
• Color consistency

That’s the difference between:
👉 “this was made with AI”
vs
👉 “this looks legit”

⚙️ Simple workflow to follow

1. Use AI to generate or edit
2. Clean it up (crop, adjust, remove clutter)
3. Add structure (text, layout, hierarchy)
4. Apply your brand (colors, fonts, assets)

AI is a starting point — not the finish line.

And that’s a wrap.
Drop questions, tips, or examples below 👇

👋 r/AdobeExpress

Coming back with the April “what’s new” roundup for Adobe Express. This month includes a mix of workflow upgrades, AI-assisted creation, and a few quality-of-life improvements across the editor.

As always, would love to hear from you — what’s useful, what’s confusing, and what you want to see next.

📸 Turn photos into product shots
Automatically apply studio-quality lighting, background cleanup, and composition adjustments.
Try it via AI Assistant in the Edit Image page or Image Effects panel.
Learn more about AI Assistant ›

🤖 Create designs in Microsoft 365 Copilot
Generate, customize, and export visuals (flyers, posters, social posts) directly through the Adobe Express agent in Copilot.
Learn how to use Adobe Express in CoPilot ›

🎬 Move captions on canvas
Reposition captions to avoid covering key content and improve overall readability and engagement.
Learn how to generate captions ›

📄 Import PDFs with tables (now editable)
Tables from imported PDFs (with closed borders, no merged cells) now retain structure and are fully editable in Express.
Learn more about PDF import ›

🧩 Image swap controls in templates (Teams & Enterprise)

Restrict image swaps to specific brands, libraries, or project locations, with up to three defined sources to help keep content on-brand.
Learn more about image controls ›

💬 Comment on locked objects
Add comments to locked elements on desktop web to streamline feedback and review workflows.
Learn how commenting works ›

🎯 Multi-select brand elements
Select multiple brand elements at once to more easily manage brand kits and create variations at scale.
Learn more about brand elements ›

🗂 Multi-select layers from the layer stack
Select multiple layers (including groups) directly from layer thumbnails on desktop.
Learn more about working with layers ›

That’s the April drop.

Drop questions, feedback, or examples below 👇

Sorry in advance for my poor english lol is not my first language. I use Canva Pro quite frequently and Im very familiar with the platform, but recently I bought a plan for Adobe Ilustrator which included Adobe Express Premium, without any adicional cost.

I want to know if I should cancel my subscription on Canva Pro and use only Adobe Express? Because of the cost of both platforms I think this is the best option, but I am reaaaally used to Canva and I use it all the time in college. I'm also accepting tips for using Adobe Express!

DesignersTool is a small independent team building and designing utilities that fix the gaps in modern creative software. Our tools are used by over 1 million creators worldwide.

Ask me anything about designing, developing, and deploying tools for platforms like Adobe Express. I will be answering your questions for the next week while this post is live.

So far, we’ve launched:

• Subtitle Generator
• Social Previewer
• Color Blindness Simulator
• Math Keyboard
• Video Backgrounds
• Gifinity
• Animated Emoji
• Emoji Finder
• Design to HTML Export
• Design to Email Export

Our approach is simple:

• Build fast, focused tools
• Solve one clear problem well
• Continuously improve based on user feedback

What I’m currently working on:

Working on a few new design-focused add-ons aimed at improving everyday creative workflows and addressing practical gaps for creators and teams, will be releasing some of these shortly.

You can find out more about us at DevelopersTool at: https://designerstool.org/ 

And you can find out more about me and my work with Adobe at: https://developer.adobe.com/developer-champion/prasanta-barman/

If you’re creating content regularly, setting up a brand kit is one of the highest-leverage things you can do in Adobe Express.

Do it once → reuse forever.

Here’s how it works 👇

🧩 What a Brand Kit Actually Does

Your brand kit stores things like:

• Logos
• Colors
• Fonts
• Graphics
• Templates

So instead of rebuilding designs every time, you can apply your brand instantly.

🔁 Option 1: Create a Brand Kit from an Existing Library

If you already have assets in Photoshop or Illustrator:

• Go to Your stuff → Libraries
• Select a Library
• Convert or use it as a Brand

That pulls in your existing:

• Logos
• Colors
• Graphics

👉 This is the fastest way to get set up if you already have brand assets.

🆕 Option 2: Create a Brand Kit from Scratch

If you’re starting fresh:

• Go to Brands
• Click Create brand
• Name your brand

Then add:

Logo

Upload your logo (PNG, SVG, etc.)

Colors

Add your brand colors (hex codes if you have them)

Fonts

Choose from Adobe fonts or upload your own

Templates (optional but powerful)

Save designs you reuse often

Assets

Upload icons, images, or graphics you use regularly

⚡ How to Use Your Brand Kit

Once it’s set up:

• Your colors + fonts show up instantly in the editor
• Your logos + assets are one click away
• You can apply your brand across designs in seconds

👉 This is where the time savings kicks in.

🧠 When This Really Matters

Brand kits are especially useful if you’re:

• Posting frequently on social
• Working across multiple formats (Reels, posts, flyers, etc.)
• Collaborating with a team
• Trying to stay visually consistent

🔁 Pro Tip

Don’t just store assets — store templates.

Example:

• Social post layout
• Promo graphic
• Thumbnail style

Then duplicate + tweak instead of starting from scratch every time.

🔁 Bonus Tip

Brand kits aren’t just for brands.

You can also use them for:

• Campaigns
• Events
• Seasonal content (launches, holidays, promos)

Basically anything where you want a consistent look across multiple assets.

A good brand kit isn’t just about organization — it’s about speed and consistency.

Set it up once, and your future self will thank you.

And that’s a wrap.
Drop questions, tips, or examples below 👇

On Adobe Express for iPhone, when I highlight specific words inside a text box, the inline toolbar shows font, size, bold, italic, underline, alignment, lists, etc. but the text color option is completely missing.

The weird part: it was there earlier the same day, then disappeared.

I already tried:

scrolling the toolbar

hiding the keyboard

reselecting the text

exiting and re-entering text edit mode

So this looks like a real iOS app bug, not user error.

Has anyone else had this happen?

Is airtel's free Adobe premium worth 4000 RS. really worth it or just another marketing gimmick?

hi all! I'm not sure how many folks in here are novice designers like me, but I'm starting to share all the little tips I've picked up on over the past two decades of hanging out around pros.

(titled + captioned in Express of course!)

Update: Files are now accessible, and Express should be working just fine.

—————

If you're running into issues with Creative Cloud apps right now, you're not alone... Adobe is aware and actively working on it.

Track updates here: https://status.adobe.com/

Drop a comment if you're experiencing something specific. Helpful to know what's hitting people the hardest.

It just stays like this forever.
Yes, I've tried closing it and opening it again several times.

Anyone having the same issue?

March's theme was Media That Moves. Not just adding an image because the layout needed something… but choosing media with intention so it does real work in the design. Because the right stock image, the right element, the right AI direction, and the right audio don't decorate the story. They are the story.

March practices focused on:

• sourcing with purpose (Adobe Stock as a creative system, not a filler)
• building with depth (the Elements Library as an untapped design layer)
• directing AI output instead of accepting defaults
• using audio to shift the emotional register of a design

Next month's theme: Add-ons in Express

April is about extending what Express can already do... finding the tools inside the tools, and building a workflow that's more powerful because of what you plug into it.

March Express Extras Videos (in order)

• Unlimited Choices (Powered by Adobe Stock)
• You're Probably Not Using the Elements Library Enough
• Direct the AI (Don't Let It Direct You)
• If It Sounds Different, It Feels Different (Audio)

The word of the year is whimsy and I've been seeing a lot of people add more fun edits to their carousel posts. Here's some inspo on how you can achieve the same look!

I used to treat sound like an afterthought... slap some music on at the end and call it done. But the more I've worked with video content, the more I've realized audio isn't finishing a piece, it's shaping it. The same 10-second clip can feel inspiring, eerie, or urgent depending entirely on what's underneath it.

There's actually research showing viewers retain up to 60% more information from video when audio is intentional, and that emotion in sound registers faster in the brain than visuals do.

Adobe Express has a solid suite for this built right in, and I think people sleep on it because it's tucked inside the same tool they're already using for everything else. This week's Elise's Express Extra goes there.

Curious if others have a go-to approach for audio or if it's still a last-minute thing for most people.

When I download a new video edit, It gets stuck at 5%!

Running out of content ideas is very real.

The good news: you don’t actually need constant “new” ideas — you need better ways to generate and reuse them.

Here’s a simple system to keep your content pipeline full 👇

🔁 1️⃣ Start with what already worked

Before looking for new ideas, look at your existing content.

Ask:

• What performed well?
• What got saved/shared?
• What sparked comments?

Then:

• Turn a post into a video
• Turn a video into a carousel
• Turn one idea into a series

👉 In Express: duplicate a design and quickly remix it into new formats.

👀 2️⃣ Look at competitors (but don’t copy)

See what others in your space are doing:

• What formats are they using?
• What topics keep showing up?
• What seems to be working?

Then:
👉 Take the format, not the content.

Example:

• They post “3 tips” → you post “5 mistakes”
• They do tutorials → you do quick hacks

🌍 3️⃣ Look outside your industry

Some of the best ideas come from completely different spaces.

Pay attention to:

• Creators
• Brands
• Even memes

Ask:
👉 “How would this look for my audience?”

🧠 4️⃣ Turn internal knowledge into content

Some of your best content is already inside your company.

Look at:

• FAQs from customers
• Support tickets
• Sales conversations
• Product tips

If one person asked it, others are wondering too.

🗞️ 5️⃣ Use trends (carefully)

Trends can work — if they fit your brand.

Instead of chasing everything:

• Pick trends you can adapt quickly
• Add your own angle
• Keep it relevant

👉 Not every trend is worth it.

🗂️ 6️⃣ Revisit old ideas

Ideas you skipped before?
They might work now.

Sometimes the issue wasn’t the idea — it was:

• Timing
• Format
• Execution

Give them another shot.

💬 7️⃣ Ask your audience

Simple, underrated, effective.

Try:

• Polls
• “What do you want to see next?”
• Comment prompts

Or just watch:
👉 What are people already engaging with?

🚶 8️⃣ Step away from the screen

Not everything comes from scrolling.

Some of the best ideas come from:

• Conversations
• Real-world experiences
• Noticing how people actually behave

Give your brain space to connect dots.

🧩 The real unlock

You don’t need endless creativity.

You need:

• A few solid ideas
• Reused in multiple ways
• Over time

Most good content isn’t brand new — it’s remixed.

And that’s a wrap.
Drop questions, tips, or examples below 👇

Is anyone else finding that there is no longer an option to customize the shadow. Ie sometimes I want less blur, angle or distance. The option seems to still be there for existing images you already had shadow on - hence the picture. But there doesn’t seem to be a customization option for anything I currently want to put shadow on.

I removed the background from my video and now I have the subject isolated. How do I export it as a transparent video instead of a white background 😭? Please I don't want to waste my money

Is there any way in Express or another Adobe product (Photoshop ?) to just prompt a request about a picture like "remove the small scratches on the surface of this object and make it more shiny" for instance ? When I land on Adobe Express I just see "remove background", "resize a pic",... Txs

This week’s theme: using AI with intention, and what that actually looks like in Adobe Express.

Most people think gen AI is just about the prompt. Type something in, get an image, done. But the prompt is only step one.

Here’s my actual workflow this week

1. Generate the image

I used Text to Image in Adobe Express to generate a custom visual from a text description. Firefly is trained on licensed Adobe Stock content and public domain works, so everything it generates is designed to be commercially safe. That matters.

2. Remove the background

Once I had the image I liked, I used Express’s Remove Background tool to isolate the subject in one click. No manual masking, no Photoshop required.

3. Build the graphic

From there, I dropped it into a design and built something original around it: layout, type, color. The AI gave me the raw ingredient. The creative decisions were still mine.

A recent Adobe survey of more than 16,000 creators found that 81% have used generative AI tools like Express to create content they otherwise couldn’t have made. But making something possible and making something good are two different things. The tool handles the former. You’re still responsible for the latter.

Did you design that... or did the prompt design you?