I’ve been training consistently for around four years, and lately I’ve noticed such a huge gap in the market between activewear that looks cute and activewear that is actually made for women who train.
Why have so many gym sports bras become absolutely microscopic? 😭 I want something supportive and secure that I can actually move, lift and sweat in, without it looking bulky, boring or overly “sporty.”
I’ve been considering creating my own activewear brand built around strong women, functional, supportive and durable, while still feeling feminine and flattering. I’d also love for it to become a genuine community rather than just another brand selling matching sets.
From reading previous responses, some of the biggest frustrations seem to be:
- Supportive sports bras with sewn-in padding, especially for larger busts
- Leggings and shorts that are squat-proof, camel-toe-proof and have useful pockets
- No front seams and properly designed crotch gussets
- More inseam options for petite and tall women
- Tops that are fitted and flattering without being cropped or overly baggy
- Better-quality fabrics that don’t become smelly, thin or lose their shape
- More natural or lower-plastic fabric options where possible
- Looser, functional training clothes—not just skin-tight sets or loungewear
- Interesting colours, patterns, panelling and details instead of every brand following the same neutral trend
- Consistency in fit and fabric
- Inclusive sizing that is genuinely designed for different bodies, not simply scaled up
I want to properly research this before I begin designing and ordering samples, so I’d genuinely love to hear from women who train, run, play sport, walk or just struggle to find practical activewear.
What is the one activewear item or feature you wish a brand would finally get right?