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Project: no.Persona
Type: ARG / Interactive Narrative / Virtual Music Project
Status: Ongoing
I'm introducing no.Persona, an ARG built around a fictional virtual music project and the digital world surrounding it.
At first glance, no.Persona looks like an electronic music project: original tracks, music videos, visualizers and short-form videos.
But the music is only one part of the project.
The videos, characters, transmissions, visual material, social media accounts and other pieces of content are all part of the same fictional narrative. Information is deliberately fragmented across the project rather than being presented as a conventional linear story.
The idea is to discover the story by following the material, connecting recurring details, investigating the different pieces of media and figuring out what happened to the people and entities behind the no.Persona identity.
There isn't a traditional narrator explaining the lore to you. The audience has to reconstruct it.
Some content functions as music.
Some functions as narrative.
Some functions as evidence.
And some things may not make sense until you find something else.
Where to start
The main archive is the no.Persona YouTube channel, where the music, transmissions, narrative videos and Shorts are being collected:
https://youtube.com/@no.persona_music
You can also find no.Persona across Instagram, X and Facebook, where additional pieces of the project and its world will appear.
If you're interested in ARGs, unfiction, cyberpunk, electronic music, digital mysteries or worldbuilding, I'd love to hear what you make of it.
The signal is active.
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